Abu Dhabi, Monday, 28 January 2012:- Emirates Motor Company (EMC), Mercedes-Benz authorized distributor in Abu Dhabi and Al Ain and the flagship company of Al Fahim Group, has announced their collaboration with Emirati cultural celebrity - Ask Ali - appointing him as the official brand ambassador of the 50 year-old dealership.

"Teaming up with Ali Al Saloom, a.k.a. Ask Ali, reflects our drive to strengthen Emirates Motor Company's association with its community and well-known faces from that community. There is a strong match between EMC's qualities, cultural values and with what Ali promotes in his work," praised Mr. Kamal Rafih, General Manager of EMC. "EMC is a pioneer in the region for its innovative business strategies, modern concepts and styles; yet, remains deeply rooted to the country's soil and Emirati traditions - similar to Ask Ali's personality."

"It's a pleasure to be an advocate of a well-established and prestigious dealership as Emirates Motor Company. Moreover, my strong connection to the Gulf, UAE history and culture resembles that of Al Fahim Group's flagship company, Emirates Motor Company, and the country, particularly Abu Dhabi," commented Mr. Al Saloom.

Ali Al Saloom is the founder of the first online cultural information portal on the UAE (AskAli.com), author of Ask Ali, the first mini-guides to Abu Dhabi and Dubai written by an Emirati. Known for his inspirational messages on culture, he is a live-wire presenter with a personal style that is both deep-rooted in the Arabic culture, and at the same time, open-minded. His passionate and narrative technique makes him an attention-grabbing speaker and a role model for many of the UAE's youth generation.

Furthermore, Ask Ali will soon be seen promoting newly launched Mercedes-Benz passenger cars and services via his website, Facebook, Twitter and Istagram accounts; yet, will continue being the credible, honest and objective character the UAE community knows of him. The multi-media campaign is meant to provide his followers awareness of the dealership's community activities, services, recently unveiled models and general experience and interaction with the Emirates Motor Company brand among residents of the Emirate of Abu Dhabi.

Emirates Motor Company is proud of this strong relationship with the Emirati entrepreneur, Ask Ali. Abiding by its core values of Substance and Foresight, the dealership views this partnership as one which will encourage Emiratis to further penetrate the business market and foresees a thriving association which will encourage the general public to further interact and pull them closer to the dealership.

About Emirates Motor Company
As the flagship company of Al Fahim Group, Emirates Motor Company (EMC) symbolizes the phenomenal growth and success that Al Fahim has achieved. EMC is one of the Middle East's leading distributors for Mercedes-Benz and owns the largest Mercedes-Benz facility in the world. EMC has been the authorized general distributor for Mercedes-Benz in Abu Dhabi and Al Ain since 1962. From the beginning, dedicated customer service has played a major role in the company's success. EMC is also the first ISO-certified Mercedes-Benz distributor in the Middle East. EMC markets, distributes and services all Mercedes-Benz vehicles, from luxury saloons to the largest trucks, and provides qualified service with the constant availability of genuine parts. Innovative customer-oriented marketing programs, designed to provide comprehensive support to its loyal clientele, remain EMC's focus.

EMC is constantly involved in community-driven activities that include social, environmental, charity, and sports efforts. Combining the finest marketing skills with state-of-the-art service facilities, EMC guarantees what the Mercedes-Benz name stands for, namely the highest level of customer satisfaction.

www.emc.mercedes-benz.com

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About Al Fahim Group
Established in 1958 by late Abdul Jalil Al Fahim (mercy be upon him), Al Fahim Group is one of the largest family businesses in Abu Dhabi and in the UAE. In five decades, the business has transformed from a simple shop in Al Ain market into a remarkable, multi-faceted conglomerate with numerous business lines and an array of growth avenues. Al Fahim Group has a stronghold on luxury car sales, provides specialized services to the oil and gas industry, and is the largest private sector owner of hotel rooms in UAE. Also, Al Fahim Group strategically invests in industrial development, travel & tourism and real estate.

www.alfahim.ae

Diana Al Shafie
Supervisor, Marketing Communications
O. +971 2 6567276
M. +971 50 6156973
E. Diana.alshafie@alfahim.ae

Afrah Mohamed Ahmed
Officer, Marketing Communications
O. +97126567052
E. Afrah.ahmed@alfahim.ae
www.alfahim.ae

© Press Release 2013