03 April 2007
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Al Wahda Express LLC, the publishers of Etisalat directories has awarded the distribution rights of more than a million copies of Yellow and White Pages directories to Emirates Distribution, one of the leading direct marketers in the UAE.
As per the distribution deal signed between Al Wahda Express and Emirates Distribution, millions of copies of the neatly packed directories along with a CD would be delivered to households and businesses. The contract was signed between Zayed Al Qubaisi, the CEO of Emirates Distribution and Bin Aweidha Corporation Holdings and Wayne T Foster, the CEO of Al Wahda Express LLC.
Speaking of the contract, Mr.Foster said, 'We are presently distributing over million combined copies of Etisalat Yellow and White pages Directories including soft copy (CD's) to business establishments, hotels and households across the country free of cost.'
'This year we have once again teamed up with Emirates Distribution for our door to door distribution (the distribution arm of Bin Aweidha Corporation Holdings). Their proven track record gives us tremendous confidence in their ability to complete this large project in a professional and timely manner', added Mr. Foster.
Following the signing ceremony, Mr.Qubaisi commented that distributing the highest circulated printed directory for all sectors of the UAE is our privilege.
He added, 'Etisalat directories play an integral part in connecting buyers and sellers and we at Emirates Distribution are very pleased to distribute this excellent product which serves all businesses and consumers in the UAE.'
Commenting on the high impact of direct marketing, Mr. Qubaisi said that more people can be reached out by this method. 'We research the demographics of the area and study the expected outcomes before embarking on any distribution job ensuring a surefire success for our customers.'
Speaking of the contract, Mr.Foster said, 'We are presently distributing over million combined copies of Etisalat Yellow and White pages Directories including soft copy (CD's) to business establishments, hotels and households across the country free of cost.'
'This year we have once again teamed up with Emirates Distribution for our door to door distribution (the distribution arm of Bin Aweidha Corporation Holdings). Their proven track record gives us tremendous confidence in their ability to complete this large project in a professional and timely manner', added Mr. Foster.
Following the signing ceremony, Mr.Qubaisi commented that distributing the highest circulated printed directory for all sectors of the UAE is our privilege.
He added, 'Etisalat directories play an integral part in connecting buyers and sellers and we at Emirates Distribution are very pleased to distribute this excellent product which serves all businesses and consumers in the UAE.'
Commenting on the high impact of direct marketing, Mr. Qubaisi said that more people can be reached out by this method. 'We research the demographics of the area and study the expected outcomes before embarking on any distribution job ensuring a surefire success for our customers.'
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© Press Release 2007
