Terencia in Uptown Cairo and Catania in Marassi are luxury neighbourhoods
Sales event at Emaar's pavilion at the expo
Emaar's master-planned communities are lifestyle destinations
Cairo, Egypt; April 15, 2008: Emaar Misr for Development S.A.E, the wholly-owned country subsidiary of Emaar Properties PJSC, will launch the sale of luxury villas and apartments within its Uptown Cairo and Marassi master-planned projects at the Next Move exhibition to be held from April 16 to 19 at the Cairo International Convention and Exhibition Centre.
Emaar is hosting a public launch of houses within Marassi with Catania Village, and offers one of the most premium residences in Uptown Cairo with Terencia Village. Emaar's sales team will be present at Next Move to assist customers make informed investment decisions.
Emaar Misr is one of the largest investors in Egyptian real estate with an investment portfolio of EGP 31.67 billion (US$5.54 billion). Currently under construction after having obtained governmental licenses, the EGP 12 billion (US$2.1 billion) Uptown Cairo and EGP 9.92 billion (US$1.74 billion) Marassi are flagship projects of Emaar Misr that introduce to the country the concept of integrated luxury master-planned communities.
Mr Sameh Muhtadi, Chief Executive Officer, Emaar Misr for Development S.A.E, said: "Next Move is a top-of-the-league event that captures the development dynamic of Egypt's real estate sector. The exhibition forms an ideal platform for us to introduce two new residential concepts to Egypt - Terencia Village at Uptown Cairo and Catania Village at Marassi. Both these residential communities will be new lifestyle destinations for customers, offering all the amenities of modern living."
He added: "Investor response to the launch of residences within Uptown Cairo and Marassi earlier has been strong. Now, with Terencia and Catania, Emaar highlights a choice of premium homes with the location advantages of being within a golf course and offering uninterrupted sea and lagoon views, respectively. The proximity of hotels, shopping malls, entertainment facilities, healthcare centres and educational centres makes the two communities ideal for customers who prefer to live in an integrated neighbourhood."
Terencia, a community spread over 11.2 hectares, feature walkways that encourage a pedestrian-friendly environment, the community has several parks and plazas - all located centrally within a golf course.
Designed by international architects JZMK and MDR, the single-family, fully air-conditioned villas with covered parking spaces are fully furnished and have exceptional finishes including marble and natural wood flooring. Kitchens feature granite counter-tops and elegant cabinetry; bedrooms have built-in wardrobes and bathrooms come with all accessories. The villas are available in three finishes offering diversity of choice for customers.
Offering uninterrupted sea and lagoon views, Catania Village in Marassi comprises 496 apartments set in 31 buildings. The community is master-planned especially to give ease of access for residents to the Marina, and various retail and entertainment zones. Featuring an array of architectural styles, Catania homes include one-, two- and three-bedroom fully furnished, air-conditioned apartments. Bedrooms have built-in wardrobes; kitchens come with elegant cabinetry and granite countertops; and up to 3 metre high ceilings that accentuate the feeling of space and light.
As part of a secured community, residents at Terencia and Catania will have 24-hour security, and guard-controlled access for vehicles and pedestrians. The neighbourhoods feature a recreational centre and pool house, and lifestyle amenities include picnic areas, private event areas and a neighbourhood shopping centre.
Mr Mohamed A. El Moshneb, Senior Director - Development, Emaar International, said: "Emaar's follows a world-class approach to master-planned community development. In every aspect of development, we focus on the details to give customers a truly differentiated product that adds value to their investment. Catania and Terencia will appeal not only to Egyptians but also to international investors who explore attractive investment options in the country."
Uptown Cairo, master-planned by WATG, is located on 452 hectares within Mokattam Hills. Uptown Cairo's unique location assures cleaner air and cooler climes adding to the quality of lifestyle. The largest lifestyle development within Cairo, Uptown Cairo is fast-evolving as the true hub of the city, and is easily accessible from Maadi, Heliopolis, Nasr City and Central Cairo. It also features a Business Park, resorts, spa, sports & leisure facilities, a world-class golf course and several residential villages. The first phase of the mixed-use community was launched last year to strong customer response.
Marassi is a 1,544-acre tourist resort located on Sidi Abdel Rahman and Alamein, and has a central location along the best stretch of beach on the North Coast, offering extensive beachfront and clean, sandy beaches. Marassi is accessible from the Burj El Arab and El Alamein airports, both offering direct connections to major European cities. Marassi features seven distinct lifestyle districts, each with distinctive identities and activities, inspired by Mediterranean architectural styles including Egyptian, Greek, Andalusian, Italian, Spanish, Tunisian and Moroccan.
Emaar Misr has also announced the EGP 5.75 billion (US$1 billion) residential community located at the fifth district New Cairo City; and the EGP 4 billion (US$700 million) commercial cum residential development on the Cairo - Alexandria desert road - Cairo Gate, which also features the largest outdoor shopping and entertainment destinations. Work on Uptown Cairo and Marassi is progressing on an accelerated schedule with several contracts already awarded to contractors.
Potential customers can visit the Emaar Misr pavilion located in Hall 8, stand 8.2 at the Next Move exhibition or visit www.emaar.com/misr or call (+202) 16116, for more details.
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About Emaar Misr for Development S.A.E:
Emaar Misr for Development S.A.E is the wholly owned subsidiary of the UAE-based Emaar Properties PJSC, a global property developer with a collective presence in over 36 markets spanning the Middle East, North Africa, Pan-Asia, Europe and North America.
Emaar Misr is one of the largest foreign direct investor in Egypt's real estate sector with an investment portfolio of EGP31.67 billion (US$5.54 billion). Emaar's expansion into Egypt is in line with the company's Vision 2010 to become one of the most valuable companies in the world.
Emaar has identified Egypt as a key market for growth, and has announced four key projects: The EGP 12 billion (US$2.1 billion) Uptown Cairo; the EGP 9.92 billion (US$1.74 billion) Marassi, a 1,544-acre tourist and residential destination at Sidi Abdul Rahman; the EGP 5.75 billion (US$1 billion) residential community located at the fifth district New Cairo City; and the EGP 4 billion (US$700 million) commercial cum residential development on the Cairo - Alexandria desert road, which also features the largest outdoor shopping and entertainment destinations in the country, Cairo Gate.
About Emaar Properties PJSC:
Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar, ranked on the FT 500 Global companies, is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.
Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, on its way to become the world's tallest tower the world's tallest building. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Algeria, Libya, India, Pakistan, Indonesia, the US, the UK, France and Canada.
Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities. Emaar has joined hands with Giorgio Armani, Accor Hotels and Premier Travel Inn to strengthen its presence in hospitality, and will launch ten luxury Armani Hotels & Resorts world-wide and 180 budget hotels in India.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.
For further information, please contact:
Nivine William / Sameh Selim
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+202) 33366 157;
Fax: (+202) 33356 080
E-mail: n.william@asdaa.com, s.selim@asdaa.com
© Press Release 2008
