Emaar launches The Address Residence Fountain Views, the first fully dedicated serviced residences' property in Downtown Dubai

Central location next to The Dubai Mall with amazing views of Burj Khalifa and The Dubai Fountain
Launch follows overwhelming demand for premium residences in the world's most prestigious square kilometre
Customers can choose from 1, 2, 3-bedroom and 4-bedroom apartments
Online registration for sales on first come, first serve basis commences on January 22, 2013 at 10am

Dubai, UAE; January 19, 2013: Emaar Properties PJSC, the developer of iconic real estate assets, has unveiled The Address Residence Fountain Views, the first exclusive serviced residences in Downtown Dubai, the most prestigious square kilometre on earth.

With Downtown Dubai hosting over 60 million visitors to become the world's most visited destination, the new dedicated serviced residences are a distinctive investment opportunity, billed to be a home for the city's residents and a second home for tourists from around the world, who wish for short or long stays in Dubai. Residents become part of one of the most vibrant lifestyle communities, described as 'The Centre of Now,' with an array of choices spanning retail, leisure and hospitality in close proximity.

An integral part of the expansion of The Dubai Mall, The Address Residence Fountain Views is directly linked to the world's largest shopping and entertainment destination, with all residences also opening to spectacular views of Burj Khalifa, the world's tallest building, and The Dubai Fountain, the world's tallest performing fountain.

Offering an unparalleled lifestyle choice, The Address Residence Fountain Views is a 55-level dedicated serviced residences development. With only 280 residences, all to be serviced by the professional team of The Address Hotels + Resorts, the newest lifestyle development in Downtown Dubai offers investors the choice of spacious 1, 2, 3-bedroom, and 4-bedroom apartments.

Ahmad Al Matrooshi, Managing Director, Emaar Properties, said: "As the world's most visited tourism, shopping and lifestyle destination, Downtown Dubai is today the connoisseur's choice for premium homes in Dubai. Today, the city has established its clear lead as a business and tourism hub recording significant growth in passenger arrivals, tourist numbers and the duration of stay of guests. With the launch of The Address Residence Fountain Views, Emaar's first exclusive serviced residences' development in Downtown Dubai, we are offering the city's residents and visitors the choice of being part of one of the the world's most dynamic communities."

He added: "In addition to the significant location advantage of being in the heart of the city, residents will have the advantage of enjoying the world-class service offered by The Address Hotels + Resorts, Emaar's own hotel brand, and the convenience of directly accessing The Dubai Mall. The lifestyle buzz of Downtown Dubai, highlighted by the year-round calendar of cultural and entertainment events, will further add to their quality of life. The opening of the metro link connecting the Downtown Dubai to the Dubai Metro station, further enhances connectivity."

Elegantly designed by an international team of architects, in line with the world-class standards set by Emaar, The Address Residence Fountain Views marks the first launch of residential property by the global property developer in 2013. This follows the overwhelming response to the launch of serviced residences in The Address The BLVD, also in Downtown Dubai, and premium villas in Arabian Ranches, highlighting the robust performance of the city's property sector led by all-round economic growth.

Downtown Dubai was one of the most sought-after communities for residential sales as well as leasing in 2012, as cited by several property sector reports. The 500-acre community, a must-visit tourist attraction, was also in the global spotlight by welcoming more than 1.7 million visitors - one of the highest number of people at a single event globally - for the Downtown Dubai New Year's Eve Gala.

The attractions in Downtown Dubai include At the Top, Burj Khalifa, the world's tallest observatory deck with an outdoor terrace; At.mosphere, the world's highest restaurant; and a total of six world-class hotels including the Armani Hotel Dubai.

Inside The Dubai Mall, visitors can take their pick from over 1,200 retail outlets or numerous leisure attractions including the 22-screen Reel Cinemas; KidZania®, a role-play destination for youngsters billed as a 'children's city'; SEGA Republic, the largest of its kind indoor theme park; and Dubai Aquarium & Underwater Zoo.

Another spectacular attraction in Downtown Dubai is the Mohammed Bin Rashid Boulevard, which is envisaged as one of the world's most prestigious, offering a rich array of retail and F&B choices. Downtown Dubai hosts a spectacular array of events all through the year including live concerts, art exhibitions and signature events such as the Emirates Classic Car Festival and Downtown Dubai Parade, National Day. Downtown Dubai will also feature the Dubai Modern Art Museum & Opera House District, featuring the city's first opera house and several design galleries.

Potential customers can register interest for serviced residences in The Address Residence Fountain Views from January 22, 2013, at www.emaar.com. The sale will be on a first come first serve basis on January 26, at 9am. They can also toll-free 800 EMAAR (36227) for more details.

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About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in key emerging markets in the Middle East, North Africa and Asia. In addition to building residential and commercial properties, the company also has proven competencies in shopping malls & retail, hospitality & leisure and financial services sectors. Burj Khalifa, the world's tallest building, and The Dubai Mall, the world's largest shopping and entertainment destination, are some of Emaar's trophy developments.

Apart from an ongoing 1 million sq ft expansion to The Dubai Mall, Emaar is also redefining the cultural scene of the city with Dubai Modern Art Museum & Opera House District in Downtown Dubai, to feature the city's first opera house and several design galleries.

The company is also partnering in implementing Mohammed Bin Rashid City, a new city within Dubai, announced recently by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai. Among the various components of the new development is the Cultural Crossing, connecting Mohamed Bin Rashid City with Downtown Dubai, which is envisaged to be the largest area for arts in the region.

Emaar has launched a new wholly-owned subsidiary, Dawahi Development, a next-generation developer of 'value housing' projects within full-service community developments. Dawahi Development will develop 'value homes' at attractive price points in key emerging markets across the Middle East & North Africa region, while also creating robust employment and business opportunities for the local population.

In Saudi Arabia, Emaar is developing King Abdullah Economic City, the region's largest private sector-led project in Saudi Arabia, featuring a Sea Port, Central Business District, Industrial Zone, Educational Zone, Residential Communities and Resort District. www.emaar.com

For more information, please contact:
Kelly Home / Nivine William
ASDA'A Burson-Marsteller; +9714 4507 600
kelly.home@bm.com; nivine.william@bm.com