555 luxury villas located in Buyukcekmece
Nine villa types of area 395 to 940 sqm
Amlak to offer easy home finance options
Dubai, UAE; June 18, 2007: Emaar Turkey, the country-subsidiary of Emaar Properties, will launch the sale of its pioneering residential project, Tuscan Valley Houses, in Dubai and Turkey on June 23. Amlak Finance is offering easy home finance options to purchase luxury villas at the master-planned project located in Buyukcekmece, easily accessible from the Ataturk Airport and less than an hour away from Istanbul City Centre.
The sales launch on June 23 will be held from 10am to 6pm at the Old Town Sales Centre located within the Downtown Burj Dubai development in Dubai. The launch follows a special preview that was held in May, which gained strong investor response from the Turkish community in Dubai as well as international investors.
"Tuscan Valley Houses redefine the elements of luxury living in Turkey, and is situated in one of the fastest growing and most-sought after residential locations near Istanbul," said Mr Ozan Balaban, General Manager, Emaar Turkey. "There has been keen interest in investment opportunities in Turkey from investors in Dubai including the Turkish community living here. Through our simultaneous sales launch in Dubai and Turkey, we want to give purchase opportunity for Turkish and international investors."
The US$700 million Tuscan Valley Houses replicate the concept of luxury, master-planned residences Emaar has developed in Dubai. The project will sprawl over 1.4 million sq metres of land, making it one of the largest private sector residential projects in Istanbul. The neighbourhood will comprise 555 luxurious villas in nine varieties ranging in size from 395 to 940 sqm. Every unit is enclosed in a private plot that range from 800 to 2,000 sq m in area.
Designed by JZMK of California and AE Mimarlik of Istanbul, Tuscan Valley Houses takes its architectural influences from the Tuscany region. Residents can also look forward to a range of amenities including parks, pedestrian walkways, jogging courses, swimming pools, two recreation centres featuring basketball and squash courts, a town centre, a Tuscan Street dedicated to restaurants and cafes, child care centre, shopping outlets, and health and fitness facilities. Twenty-four hour security and maintenance, and home delivery from the neighbouring supermarket will be added conveniences.
Emaar Turkey sales representatives will be present at the sales launch day to explain more about the project. Potential investors in the UAE can also call 800 Emaar (36227) for more details.
Emaar's expansion into Turkey is in line with its Vision 2010 to become one of the most valuable companies in the world through geographic expansion and business segmentation. Emaar already has a significant presence in 16 countries in the Middle East and North Africa region, the USA, Europe, Indian Subcontinent and South Asia.
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About Emaar Properties PJSC:
Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.
Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in retail, hospitality and leisure, education, healthcare, finance and industry, which have evolved from its integrated approach to customer service and property development.
Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, on its way to become the world's tallest tower, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing King Abdullah Economic City, the region's largest private sector-led project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, India, Pakistan, Indonesia, the US, the UK, France and Canada.
An award-winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.
Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani resorts and hotels world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.
For further information, please contact:
Kelly Home / Nedal Alasaad
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 335 5969;
Fax: (+971 4) 335 6080
E-mail: k.home@asdaa.com, n.alasaad@asdaa.com
© Press Release 2007
