Italian Pavilion to be set up by Italian Trade Commission, Trade Promotion Section of the Italian Embassy
Dubai, September 3rd, 2007: Eight leading companies from Italy will showcase their exquisite brands as part of a high-decibel Italian Pavilion at the 'Private Label Middle East - Dubai 2007', the region's only brand and private label products exhibition.
The three-day exhibition, to be organised from October 23 to 25 at the Dubai International Exhibition Center , will focus on a wide array of products -- ranging from food and beverages, home care, hygiene, electronics, white goods, clothing to stationery and disposable industrial items.
The Italian Pavilion will be organised by Italian Trade Commission, Trade Promotion Section of the Italian Embassy in the UAE; the government body responsible for the development of trade between Italy and rest of the world.
The Italian companies which will exhibit their brands at Private Label Middle East show include Esseplast S.p.A, the Italian design cleaning tools for home that has carved a niche with its Melody brand; Bioformula, the exclusive made in Italy Derma-cosmetic line; Rummo S.p.A Milano Pastificio, the food major manufacturer who has taken the world by storm with its pasta; Biokolor, the leading make-up and skin care manufacturer; FAMAC- the paper converter producing toilet papers, kitchen towel, napkins and handkerchiefs; Fonti di Posina, the top mineral water brand; Niada SRL., "The made in Italy" creation & production of thermoformed blister packs for health, cosmetics, hardware, electronics mobile phones and PROFIMED SRL, the leading Italian manufacturer of dental floss.
Talking about the participation, Dr. Ferdinando Fiore, Italian Trade Commissioner in Dubai said: "It is a matter of great privilege to organise an Italian Pavilion at the high-profile Private Label Middle East - Dubai 2007. Exhibiting in the event offers top Italian brands a single-window access to the Middle East and other developing markets. We are confident that the Italian companies will generate a lot of sales leads which could later be converted into firm business orders."
Dr Fiore added: "Private Label Middle East Expo is the perfect venue to highlight the growth in the sector across Italy, where it has taken extremely important dimensions. Italy is already one of the five main operators in the sector in Europe, with growth rates often higher than those recorded by the same products within their brands."
According to data collected in the latest Retail Tracking IRI research, which refers to 2005, the total turnover of Italian companies working in the field reached € 3.8 billion, 5.5 per cent more than the previous year. The merit essentially goes to fresh food products, which recorded a 32 per cent increase, followed by cosmetics with a 23 per cent increase over twelve months. Actually, the food and cosmetic sectors were a surprise and the operators have decided to invest in these areas, attracting foreign investments too.
The Private Label Middle East exhibition, organised by Channels Exhibitions, specialises in the research, development, design and packaging of in-house brands that are manufactured under contract for sale under private labels.
Close to 80 exhibitors from 21 countries took part in Private Label Middle East 2006. The three-day event was attended by 3,000 trade visitors from around 40 countries.
-Ends-
About Italian Institute of Foreign Trade (I.C.E)
Headquartered in Rome, the Italian Institute for Foreign Trade (I.C.E.), established in 1926, is the governmental agency tasked with the promotion and development of trade and industrial cooperation between Italy and the rest of the world. This is aimed at encouraging the internationalization of Italian companies, especially the Small and Medium-sized Enterprises (SMEs).
With 16 regional offices in Italy and more of 100 offices across the globe, I.C.E. swiftly responds to ongoing challenges affecting international markets and guarantees support to each individual company wishing to enter and establish itself in the global market. I.C.E. gathers information via continuous monitoring of overseas markets, commercial trends and investments. I.C.E. information resource is available online at www.italtrade.com.
For further information from Dubai office, please contact Italian Trade Commission, 603, 6th Floor, Crowne Plaza - Commercial Tower, Sheikh Zayed Road, PO Box 24113, Dubai, UAE. Tel: +9714-3314951; Fax: +9714-3314279; e-mail: dubai.dubai@ice.it
Issued on behalf of the Italian Trade Commission (Trade Promotion Sector of the Italian Embassy in the UAE) by Landmark PR & Events. For press information, please contact:
Nasry Abou Zaki
General Manager - UAE
Tel.: +971 4 3912141
Email: nasry@landmarkpr.ae
www.landmark-pr.com
Bassam Saifi
Account Executive
Tel.: +971 4 3912144
Email: bassam@landmarkpr.ae
© Press Release 2007
