The 2500 sq. ft. store features the new retail concept from Dune London. Incorporating a reverse inverted catwalk, an open store front and large scale digital screens has created an exciting, engaging and enticing retail environment.
The creation of a more unisex environment to reflect the success of the Dune London men's range, which now accounts for 25% of the business in the UK and 15% globally; and providing a designated area for accessories, and day bags in particular which have seen a growth in sales of over 300% in the last year, truly make this a unique and distinctive destination footwear and accessories store for both men and women.
Launching the largest store in the Dune London portfolio in the Mall of Emirates, highlights the importance of the Middle Eastern market to the London based The Dune Group. There are now 23 Dune London stores across the Middle East, with 7 new stores opening within the last 12 months. With sales year to date +37% vs. 2012, the Middle East is a pivotal part of the long term growth strategy for The Dune Group.
Based in London, The Dune Group is one of the leading UK retailers of fashion footwear and accessories with over 300 stores worldwide. The group's distribution includes stunning stores in all the major cities of the UK plus shop in shops in the leading department stores in the UK and Europe including Selfridges, House of Fraser, John Lewis and Topshop in the UK, De Bijenkorf in Holland, Illum in Denmark, Karstadt in Germany and most recently a pop-up shop in Galleries Lafayette in Paris.
The group is rapidly expanding internationally with franchised stores in the United Arab Emirates, North Africa, Russia, India, South Africa and the Philippines.
Daniel Rubin, owner and Executive Chairman of The Dune Group, said ""Launching the largest Dune London store in the prestigious Mall of Emirates in Dubai, is a fantastic moment in the history of The Dune Group; and with a vision to treble the international store portfolio of stores by 2014 this store provides the blueprint for all future store openings."
Apparel Group
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy - Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 800 stores, employing 7500 multicultural staff covering four continents.
The Dubai-based multi-retail conglomerate that began with just one brand in 1996, operating more than 800 stores, is now aiming to have 1200 stores by 2015. Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, Poland, Singapore, Jordan, Russia, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Czech Republic, Hungary, Pakistan, Egypt and Philippines
Apparel Group Operates the Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Aldo, Ninewest, Aeropostale to name a few.
The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception 14 years ago. www.appareluae.com
© Press Release 2013
