Initiative Part of Strategy to Support Local Talent
Dubai: 16 November, 2009 - Dubai Biotechnology and Research Park (DuBiotech), the major life sciences hub in the Middle East and a member of TECOM Investments, today announced it organised a simulated marketing project for a group of students at Dubai Men's College.
The one-month hands-on programme tasked final year e-Business Management students to identify and approach life sciences companies from the GCC countries and formulate an appropriate marketing strategy to advise them on the benefits of locating their operations within DuBiotech. The participants were also required to benchmark the experiences of biotech research organizations that are emerging in the region.
Marwan Abdulaziz, Director, DuBiotech said: "Our objective in organizing the simulation project is to help enhance the skills sets of talented youngsters and equip them with the necessary wherewithal to take up new ventures. DuBiotech is committed to recruiting UAE nationals of the highest quality and helping them embark on a successful career path.
"As a leading life sciences cluster, DuBiotech not only aims to engage youngsters in scientific development and research but also train them in key business skills for becoming successful entrepreneurs. We believe this strategy is an effective instrument to develop young UAE nationals and facilitate their roles as key contributors to the country's progress."
Dr Robert Richards, Senior Director of Dubai Men's College, said: "The mission of Dubai Men's College is to provide a high quality, career-oriented education for UAE nationals in a dynamic and positive atmosphere that encourages constructive thought. In order to achieve this, we believe, linking academic engagement with preparation for the workplace is imperative We aim to realise this objective through collaborations with leading business organisations such as DuBiotech.
"We also regard applied research as a key feature of the learning experience offered to all students. The DuBiotech programme was designed to instill real life strategic marketing concepts, and incorporate theories of market and competitive behaviour. We are grateful to the gesture extended by the life sciences cluster."
Currently, DuBiotech hosts some of the world's top pharmaceutical/biotechnology companies such as Pfizer, Genzyme and Merck Serono, and has firmly established itself as a globally recognized centre for the life science industries.
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About DuBiotech
Established in February 2005, the Dubai Biotechnology and Research Park (DuBiotech) is a leading life sciences cluster in the Middle East, and a member of TECOM Investments. The free zone currently hosts 65 major pharmaceutical firms including Pfizer, Genzyme, Merck-Serono and Amgen, as well as companies specialized in biomedical and scientific devices, biotechnology, cosmesis, and enzymes.
DuBiotech offers flexible laboratory space as one of the key components of the sprawling business park. In addition to hosting a range of assets varying from offices to warehouses and land for manufacturing, the 22 million sq. ft. biotechnology cluster enjoys a strategic location with world-class infrastructure.
A number of free zone-associated incentives such as full ownership, tax-free profit repatriation and business friendly environment that DuBiotech offers makes the cluster an ideal destination for life sciences companies seeking to address the fast growing regional markets.
For further information, please call:
Zeba Ahmad
JiWin
Tel: +9714 361 3590 (direct)
+9714 361 3333 (switchboard)
Fax: +9714 388 8001
e-mail: Zeba.Ahmad@jiwin.ae
Hammam Alyazji
JiWin
Mob: +971 50 923 2100
Direct: +9714 3755877
e-mail: Hammam.Alyazji@jiwin.ae
© Press Release 2009
