Dubai, UAE; 24 March 2016: Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism) is collaborating with the Department of Economic Development (DED) in Dubai to officially implement and regulate the terms of use for the Dubai brand logo. 

The use of the Dubai brand logo across any activity must be approved by Dubai Tourism, through the application of a consent form to ensure its proper and authorised implementation.

DED will ensure regular checks on all stores across the emirate as part of the Consumer Rights Campaign, as well as working hand in hand with Dubai Tourism to protect the brand by notifying businesses and individuals who carry illegal merchandise, and penalising businesses and individuals upon violation. 

The move underscores closer market monitoring to ensure Dubai maintains its competitive edge as a trading hub as well as investment destination, and a sharper focus on intellectual property (IP) protection.

Commenting on the partnership, Director General of Dubai Tourism, His Excellency Helal Saeed Almarri, said: "Through enhanced collaboration between Dubai Tourism and the Department of Economic Development we are in a strong position to protect the Dubai brand logo and safeguard its integrity. This formality is significant in helping to further elevate Dubai's exposure via branding, as we collectively work together towards achieving our goals and targets for Dubai." 

Director General of the Department of Economic Development, H.E. Sami Al Qamzi, added: "It remains a top priority to enforce and protect all IP rights in efforts to strengthen Dubai's reputation as a competitive business destination and enhance the UAE's position across global competitiveness rankings. We aim to do regular checks on all stores across the emirate to further assist Dubai Tourism in achieving its goals and ultimately meeting their 2020 visitor target."

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About Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism)
With the ultimate vision of positioning Dubai as the world's leading tourism destination and commercial hub, Dubai Tourism's mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai's tourism sector. It markets and promotes the Emirate's commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, Dubai Tourism operates 20 offices worldwide.

For additional information regarding the usage of the logo on merchandise and branding, please contact:

Dubaibrand@dubaitourism.ae

About Department of Economic Development (DED):
The Department of Economic Development (DED) is the government body entrusted to set and drive the economic agenda of the emirate of Dubai, UAE. DED supports the structural transformation of Dubai into a diversified, innovative service-based economy that aims to improve the business environment and accelerate productivity growth.

DED and its agencies develop economic plans and policies, identify and support the growth of strategic sectors, and provide services to domestic and international investors and businesses.

For further information, please contact:
Faisal Shamsudheen,
Department of Economic Development,
Email: faisal.pathiasseri@dubaided.gov.ae

© Press Release 2016