DUBAI, April 22, 2008: Adding glitz and glamour to this year's Zee Cine Awards ceremony, Dubai Lifestyle City, the AED2.4 billion ultra-luxury lifestyle development in Dubai, is introducing the 'Lifestyle Award' to honour an Indian cinema personality in recognition of his/her achievements in being a role model, making a distinct difference to his/ her lifestyle that resonates with personal identity. The awards ceremony will be held at Excel Docklands Arena in London on April 26, 2008.

Commenting on Dubai Lifestyle City's initiative in introducing the Lifestyle Award and its role as the main sponsor of the event's telecast in the UK on 18th May 2008, Arif B. Rahman, Managing Director of Dubai Lifestyle City, said, "Our association with Zee Cine Awards is in line with Dubai Lifestyle City's progressive plans to attract lifestyle devotees from across the globe. We are all aware of the extraordinary appeal of the Zee Cine Awards in the Sub-continent, but they are equally popular around the world and in the UK. The introduction of the Lifestyle Award and sponsorship fits our aspirations of bringing the exclusive offering of the Dubai Lifestyle City community to the "haute" segment of London."

Rahman added: "The Dubai Lifestyle City community is a multi-functional project comprising of international brands such as JW Marriott, IMG Academies, Microsoft and Cisco to give the project a special touch of efficacy, exclusivity and credibility."

Dubai Lifestyle City constituted the new award to honour that Indian cinema star who has demonstrated vision and leadership in the industry, who has sustained through the highs and lows of the box office and has also become a role model for budding stars.

The award juries will also assess the career graph of the nominee as to how his/her contribution has been outstanding or unique, involving breaking of old barriers and setting new standards. It will also be a formal recognition of his/her creativity and achievements in being a role model, making a distinct difference globally.

Dubai Lifestyle City is an integral part of Dubailand, the world's most ambitious tourism, leisure and entertainment project in Dubai. DLC offers an exclusive lifestyle option to residents and visitors through 68 Tuscan-themed villas and 120 villettes (apartments), a 5-Star JW Marriott Hotel, a 4-Star Courtyard Hotel, destination spas, sports academies, fashion, art, theatre and shopping facilities, an arboretum and other amenities, all digitally connected to each other.

For more information on the project please visit www.dubailifestylecity.ae

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Dubai Lifestyle City (DLC) is a comprehensive lifestyle project conceptualized and executed by ETA Ascon Star Group. The project seeks to promote a unique concept of 'haute living' that encompasses nearly everything in terms of luxuries, digital facilities, sports training and recreational opportunities, word-class hotels, fashion, art, theatre destination spa and shopping.

With a view to ensure the exclusivity of the project and to make it truly world-class, Dubai Lifestyle City has entered into partnerships with some of the most respected brands in a variety of fields, including JW Marriott, IMG Academies, Microsoft, and CISCO.

DLC will have 68 Tuscan-themed villas and 120 villettes (apartments), all conceived by Tony Ashai the celebrated Beverley Hills designer. He has designed the project in the famed Tuscany style of architecture in a way that replicates every single detail of the Italian architecture. The project covers a land area of over four million square feet and aims at the creation of a self-sufficient lifestyle community. 

For further information please contact:
Rohini Rego/ Charlene Rodrigues
Weber Shandwick- MENA- Dubai UAE
Tel: 04-3210077
Email: rohini.rego@ws-mena.com; charlene.rodrigues@ws-mena.com

© Press Release 2008