Following a successful trend in Europe and US

The leading Italian water brands to bring International award-winning Sommelier Edvin Raben in town to hold a tasting session for Top Hospitality and F&B Managers

Dubai (UAE), 28 June 2012: S.Pellegrino and Acqua Panna, the Italian leading mineral water trademarks will host today's first S.Pellegrino and Acqua Panna Water&Wine Tasting Session at the famous Capital Club in Dubai International Financial Centre from 3:00-4:30 pm.

S.Pellegrino and Acqua Panna, the fine dining mineral water brands renowned across the five continents are the symbol of a new sophisticated trend of pairing water with red or white wine. This is part of an overall regional promotional campaign of Sanpellegrino across the region which follows the successful launch of the same trend in Europe and US and represents the desire of the company to educate its target audience and the consumers in general about refining the taste by combining water and wine.

Commenting on the occasion, Luciano Novena, Area Manager for Sanpellegrino in the MENA region said: "We are extremely pleased to launch such an event for the first time in Dubai and give our guests, who have a deep understanding of the culinary industry a different perspective on how a water that is known for high quality, taste and value around the world can be combined in perfect union with wine".

In fact, the event will be exclusively open to top managers from the hospitality and F&B industries besides high end restaurants of the caliber as La Petite Maison, Cavalli Club, Atmosphere and many others. The guests expressed excitement about the event being the first of its kind held in a premium location such as Capital Club.    

The session will be conducted by the internationally awarded sommelier Edvin Raben who worked at several top Michelin starred restaurants worldwide. Also Edvin affirmed: "My experience working with S.Pellegrino and Acqua Panna for the introduction of this culture of combination between waters and wines has always been extremely positive and I am confident that this success will be repeated in the UAE".

About S.Pellegrino/Acqua Panna:
S.Pellegrino, Acqua Panna and Sanpellegrino Sparkling Fruit Beverages are International trademarks of Sanpellegrino S.p.A. which is based in Milan, Italy. Distributed in over 120 countries through branches and distributors in all 5 continents, these products represent quality excellence by virtue of their origins and perfectly interpret Italian style worldwide as a synthesis of pleasure, health and well-being. Founded in 1899, Sanpellegrino S.p.A. is the leading company in the beverage sector in Italy with its range of mineral waters and soft drinks. As a major Italian producer of mineral water non-alcoholic aperitifs, drinks and iced teas, it has always been committed to enhancing this primary good for the planet and works responsibly and passionately to ensure that this resource has a second future.

For more info, please contact:
Luciano Novena
Area Manager Middle East & Africa, Sanpellegrino
Mobile: + 961 3 104744
Phone: + 961 5 458558 (ext.119)
Luciano.Novena@waters.nestle.com

Ziyad Hawas Al Ibrahim
Venture Communications
Tel: +971 4 3612729
Mobile: +97150 3534346
ziyadalibrahim@venture-com.com

© Press Release 2012