NIVEA For Men Sponsors The First Karting Race At The Autodrome
Dubai, UAE - The spectacular Dubai Autodrome recently unveiled two of its much-awaited attractions - the Kartdrome and the Racing & Driving School. Offering a perfect mix of thrills on the track and socially responsible driving, these two integral elements of the Dubai Autodrome promise to redefine the Dubai driving experience in a never-before-seen manner.
In addition, Dubai Autodrome and Beiersdorf ME, also announces the launch on the new NIVEA For Men Oil Control 1,000 Kilometer Race; the first karting race on the newly launched track, to be held on 26/27 May 2005.
Speaking on the occasion Mr. Saeed Al Kalfan, Chairman of Dubai Autodrome, said "The Dubai Autodrome is the answer to the region's need for an integrated hub for motorsports. By launching the Kartdrome, thousands of people, both young and old, can now realise their dream of knowing what it feels like to be in a motor racing environment".
Referring to the Racing & Driving School he added "It was high on our priority list to add a social element to the whole driving experience. The Driving School will make everyday city drivers much more responsible and aware of the role they play in daily life by teaching him or her how to set an example on the road."
From his end, Robert Taylor-Hughes, General Manager Beiersdorf Middle East and West Asia comments: "When we first launched the Oil Control series for Men, we recognized the opportunity that karting could offer our Brand Awareness and Key Synergies such as low cost but highly advanced. It is a sport accessible for everyone, with a special emphasis on young males - our target consumers."
He added," We at Beiersdorf were very excited to be part of the official announcement, and did not hesitate to support this important and first karting race event in the region."
The thrilling 1,204-metre Kartdrome circuit features 17 testing corners and is expertly designed to give it the flexibility of being divided into two smaller circuits. It accommodates 40 Karts at a time and provides every conceivable amenity needed to enjoy a complete karting experience. Karts of different specifications to accommodate different ages and skills, a racing shop selling spare parts and memorabilia and more are on offer. Mr. David Terrien, Karting Manager of the Kartdrome, said "We wanted to ensure that no one misses out on the unique feeling that only karting can provide. Whether it's a 7 year old having his first feel, a professional racer or even the average office goer looking for a weekend with a difference, we can accommodate them all." Among the numerous options available will be racing on an arrive-and-drive basis, numerous team building activities for groups and corporates.
Similarly, the Racing & Driving School also offers one the chance of making their motor dreams come true, but in a much more controlled environment. Featuring finely tuned Audi's and Subaru Imprezas with some of the best driving instructors in the region behind the wheel, the Racing & Driving School at the Dubai Autodrome is geared with all the facilities required to bring out the champion driver in you. From adapting to road environments to efficient breaking and developing reflexes to anticipating traffic conditions, the School takes learning driving to a level that cannot be reached by your everyday institute. Aspiring speedsters can use the School to begin their journey towards top-flight racing, and the world-class facilities here will provide the perfect platform for that.
The Dubai Autodrome had an unforgettable launch in March last year, and has already proved immensely popular judging by the response to it hosting the final round of the FIA GT championship. And now, with the Kartdrome and the Driving & Racing School, Dubai Autodrome will simultaneously redefine the way people drive on the roads and make many a dream come true.
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About the Dubai Autodrome
Dubai Autodrome is the region's first fully integrated motor and motorsports facility. The Autodrome is a state-of-the-art complex featuring an FIA sanctioned 5.35 km track, ultra-modern 7,000-seat grandstand, hospitality suites for corporate guests and parking for up to 10,000 cars.
There are six track permutations, while three can work simultaneously, which gives unparalleled options for track users.
The complex, which is a part of the Union Properties development MotorCity, includes a racing & driving school, a CIK-approved go-kart track and is ideal for concerts and corporate entertainment. Dubai Autodrome also acts as a social destination and tourist attraction for overseas visitors.
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For Further Information on Beiersdorf and NIVEA For Men, please contact:
Rana Mouawad
PR Director
Promoseven Weber Shandwick
Tel: +971 4 321 00 77
Fax: +971 4 321 17 11
E-Mail: Rana.mouawad@promoseven.comz
© Press Release 2005