Weekly new choice of top Arab, Asian and Western movies

Dubai, UAE, 23 June 2010: For Customers who wish a break from summer heat, du is offering on its award-winning du TV service selected top movies from the rich Video on Demand catalogue at a special rate of just AED 1 per movie. This rate will be available to du home service subscribers between Thursday 6pm and Saturday midnight.  All rentals are valid for 48 hours, so customers can watch the movie over and over again.

"During the summer months, U.A.E. residents like to spend more time indoors.  We are committed to making everyone's weekends as entertaining as possible, and this special rate of AED 1 for selected top Video on Demand movie titles means relaxing during the weekend is easier and more affordable than ever before for our TV customers," commented Farid Faraidooni, Chief Commercial Office, du.

The movies will include six new movies each week including Hollywood, Arabic and Bollywood movies. Moreover, Customers can choose from many hundreds of standard and high-definition movies at regular prices.

Customers who already have the du TV service can browse an exciting movie selection simply by pressing the 'VoD' button on their du TV remote control. Customers who have not yet upgraded to the du TV service can call 8003676 to request migration to the new service and start enjoying du's state-of-the-art VoD home entertainment offering.

du has won several international awards for it's du TV service, such as the Digital Studio Award for 'Content Delivery Service of the Year' and the Global Telecom Business Award for 'Metropolitan Infrastructure Innovation'.  Customers continuously praise du TV for its elegant and simple channel browsing and programme search experience.

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About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du's retail network, currently numbering 33 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

• du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek

• du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.

• du corporate brand launch campaign awarded a Cristal MENA award in 2008

• du declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success

• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007

• Silver Award for the best website in the ICT category at the UAE Web Awards 2007

• du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007 

For further information, please contact:
Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae

Mayssam Hamadeh
Manning, Selvage & Lee
Tel: +971 4 3676 324
Mobile: +971 55 495 6484
Fax: +971 4 367 2615
Email: mayssam.hamadeh@dubai.mslpr.com

© Press Release 2010