du products and services now within easier reach of the local community in the capital

Abu Dhabi, 1 June 2009 - du, the UAE's integrated telecom service provider, recently opened three new outlets in the UAE capital Abu Dhabi, providing customers easier access to du's portfolio of products and services. While new du shops have been opened at Abu Dhabi Mall and Airport Road Carrefour in Abu Dhabi, an existing service facility was expanded to create a du kiosk at the Abu Dhabi Municipality.

The new du kiosk in the Abu Dhabi Municipality is conveniently located in the customer service area, and its opening was inaugurated by Hamad Salem Lekhrebani Al Nuaimi, Executive Director of Commercial Affairs Sector, Abu Dhabi Department of Economic Development (DEP), Maher Murad, VP Sales, du and Ahmed Abu Rahima, VP Government Relations, du.

Each of the new du outlets will sell du Pay as you Go® SIM cards, Elite Plan Monthly Plan lines, WoW recharge cards, du Call Select (fixed line service), and will offer bill payment services for both individual and business customers. In addition, the du shop located in Abu Dhabi Mall will offer a wide range of mobile handsets for sale.

Farid Faraidooni, EVP Commercial, du, said: "The opening of three new outlets in the capital strengthens our presence in the UAE; through shops and kiosks which are within easy and convenient reach of the local community. These three new outlets will open new doors for residents and visitors in Abu Dhabi and we look forward to welcoming both new and existing du customers."

du's wide range of products and services for individual and business customers are available through du's retail network, currently numbering 30 du shops and kiosks, located in strategic locations across the UAE. Customers can also purchase du's products and services at more than 3000 authorized dealers or online at its e-shop www.du.ae/en/where-to-buy/eshop.html

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About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du's retail network, currently numbering 30 du shops located in strategic locations across the UAE, more than 3000 authorized dealers  Or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

• du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek

• du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.

• du corporate brand launch campaign awarded a Cristal MENA award in 2008

• du declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success

• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007

• Silver Award for the best website in the ICT category at the UAE Web Awards 2007

du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007 

For further information, please contact:
Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae

© Press Release 2009