UAE's fastest-growing telecom company to provide integrated services to the leading free zone in the Middle East

Dubai, UAE, 19 December 2011: Dubai Airport Freezone and du announced signing of a strategic partnership deal under which du will provide a comprehensive suite of integrated services to companies in the zone. The agreement was signed by Osman Sultan, CEO, du, and Dr. Mohammed Al Zarooni, Director General, Dubai Airport Freezone, during a special ceremony held in DAFZA, in the presence of Farid Faraidooni, Chief Commercial Officer, du and representatives from executive management of both companies.

The partnership will offer an all-inclusive service that will provide wide-ranging state-of-the-art telecom facilities to the award-winning free zone.

In addition to the full suite of broadcast, mobile and fixed telecom services, du will also offer customised business solutions and dedicated account and project managers, taking advantage of its advanced network.

Dr. Mohammed Al Zarooni, added, "This strategic alignment with du is a win-win agreement, and will surely help our clients in the Freezone   to achieve their goals, by utilising the integrated set of telecom products and services that the partnership is providing. We would like to extend a very warm welcome to du, and we look forward to developing this alliance further in the future."

"Our partnership with DAFZA is a strategic step for us, and we are keen to offer our integrated services to them and their clients," commented Osman Sultan, CEO, du. "We are confident that our innovative business solutions will enable DAFZA's customers to achieve their targets in the most efficient way, while benefiting from the exclusive packages that we are offering them."

All DAFZA enterprise customers will be able to avail the best value propositions and benefits, such as Real Business Broadband, Business Voice - Call Select or Fixed Voice services to 190 countries, Business Super Plans, favourable enterprise-specific handset offers, and the choice of the mobile broadband HSPA+ (4G) network in the populated areas in the UAE.

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About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2011, over 4,937,900 people in the UAE had chosen to become du mobile customers.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between 'more credit', 'more time' and now the 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du's retail network, currently numbering 37 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.ae du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.

du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

For further information, please contact:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae

Reka Sepsy
Manning, Selvage & Lee
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: reka.sepsy@dubai.mslpr.com

© Press Release 2011