Dubai, United Arab Emirates - February 10, 2011: Dubai Quality Group (DQG) announced an investment partnership agreement with Intercoil International, in the framework of the group's efforts to expand the scope of its partnership with corporate and institutional members in order to access the highest international quality standards found in the labor market.

A signing ceremony took place on February 8, 2011, in the presence of Mr. Saleh Janeeh, Chairman, DQG and Mr. Hassan Abbas Al-Hazeem, Managing Director, Intercoil International, along with a number of officials from both parties. The partnership certificate was presented to Mr. Al-Hazeem at the end of the signing ceremony.

Mr. Saleh Janeeh, Chairman, DQG, said that the group was established and registered as a non-profit organization, and is the leading agency in the region that launches many initiatives in the business sector. Among other things, it seeks to put forward many activities and events throughout the year to improve the quality of service among its corporate members. DQG always seeks opportunities to provide its unwavering support to various institutions, companies and professionals which are committed to achieving the highest standards of quality and excellence in the business field, Janeeh said.

He added that the vision of DQG was to be a knowledge hub, furthering business excellence and competitiveness of the business community, which will be further strengthened with the new investment partnership signed with Intercoil International, since it is one of the leading manufacturers of polyurethane foam in the Middle East. Mr. Janeeh stated that through permanent development, continuous innovation and an outlook with holistic integration as its aim, Intercoil was able to expand and diversify its products to include several names, as it continually sought quality and excellence in its products. Therefore, he said, working together with Intercoil would be worthwhile and positively propel both parties to reach the desired objectives.

Mr. Hassan Abbas Al-Hazeem, MD, Intercoil International, said he was delighted by the collaboration of his company with DQG. He said: "This partnership is an important step in the company's road to excellence, since we always strive to improve management standards and apply the concept of total quality in all departments and activities. We are sure our employees will benefit from the training courses organized by DQG and we will have the chance to exchange experiences and knowledge with other members as well."

Al-Hazeem declared: "The future vision of the company is to be a leader in the manufacture of medical beds and mattresses in the Middle East in general and the Gulf region in particular, since we work hard to be the primary reference point for the consumer, with respect to enjoying healthy sleep, medical beds and mattresses." He said: "The essence of our mission is our main policy that underlines our goal to provide high-quality products for local and international markets, and signing of the investment partnership with DQG is an important step in terms of upgrading rapidly to higher levels of quality and excellence in the business market, which is what the company has always striven for, and certainly reaching that goal will be faster and easier now after benefiting from the support and expertise of DQG, that follows only excellence."

Mr. Hassan Al-Hazeem said that Intercoil International was established in the UAE in 1974, and is one of the leading manufacturers of polyurethane foam in the Middle East. It has been able to expand the diversification of its products to include various home furnishings, with a focus on manufacturing medical beds and mattresses. Mr. Al-Hazeem noted that Intercoil set a new Guinness World Record for the "Largest Spring Mattress," and is a member of the International Sleep Products Association (ISPA). The company has a large clientele that includes furniture exhibitions, government institutions, hotels and residential projects, and it exports its products to Gulf countries and some African and Middle Eastern countries.

-Ends-

About Dubai Quality Group:
In line with H.H. Sheikh Mohammed bin Rashid Al Maktoum's vision of developing UAE as a center of excellence, the Dubai Quality Group was set up as a non-profit organization by the Dubai Department of Economic Development, under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum. Formed in February 1994, DQG has since grown to include more than 2,000 individuals representing over 380 prominent organizations from both the private and the public sectors. The Group offers many programs throughout the year with the objective of improving Quality of Service among its member organizations. It organizes various activities aimed at developing the professional and managerial expertise of the business community. With its close links with professional bodies and institutes, at both local and international levels, it provides an excellent environment for professionals to meet and exchange ideas, information and expertise for mutual benefit. For more details, log on to DQG website at: www.dqg.org

About Intercoil International LLC:
Intercoil International is a leading manufacturer, distributor, and retailer of world class sleep systems in the Middle East region, using the latest innovative industrial technologies. Based in Dubai, with wholly owned subsidiaries in the GCC and Leaning, Intercoil manufactures and distributes polyurethane foam, furniture, and sleep products in 17 countries under three brand names (Intercoil, Simmons, and Therapedic), and has fifteen retail outlets in the GCC and Lebanon. Intercoil International's manufacturing and distribution services primary concern is to provide a safe and healthy working environment for its employees, optimizing vital factors such as efficiency, productivity and ergonomics. The superior quality and rigorous testing across the three manufacturing divisions, polyurethane foam, furniture and mattresses has ensured that only certified products reach the customers enabling Intercoil to be the only company in the UAE mattress industry accredited with ISO 9001, 14000 and OHSAS 18001. For more information, please Intercoil's website at: www.intercoil.com

About Etisal Event Management:
Etisal Event Management is a leading creative services firm that provides effective, award-winning public relations and events management services to clients seeking to carve out a niche in the competitive world of business. It specializes exclusively in corporate communications, event management, public relations, conferences and exhibitions. For more information, please visit our website at: www.etisal.ae

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ETISAL Event Management
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Address: Radisson BLU Hotel, Deira, Dubai - UAE
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© Press Release 2011