Held under the Patronage of the Prime Minister and Minister of Interior, HE Sheikh Abdullah bin Nasser bin Khalifa Al Thani

Fairy-tale experiences herald fourteenth chapter of DJWE

DOHA, 9 January 2017

The fourteenth edition of Doha Jewellery and Watches Exhibition will lend the spotlight to Qatar’s top young designers, as they showcase their works side by side with renowned international brands, organisers announced at a press conference today.

Revealing the details of the leading annual luxury exhibition, which is scheduled to be held between 20-25 February at the Doha Exhibition and Conference Center, organisers and partners announced that the new Young Qatari Designers initiative, sponsored by the leading Qatari luxury retailer Fifty One East, will highlight remarkable local talents including Noor Al Fardan (owner of Noudar); Nada Al Sulaiti (of Hairaat); Sarah Al Hammadi (of Sarah’s & Co); and Fajr Al Attiya (of Trifoglio). These up-and-coming names will exhibit their works and introduce their brands to local and international media in a specially designed, delicately ornamented 206-meter space inside the main exhibition hall.

Speaking at the press conference, Ahmed Al Obaidli, Director of Exhibitions at Qatar Tourism Authority (QTA), said, “We are particularly pleased with the plans for this edition of Doha Jewellery and Watches Exhibition, which give outstanding local talent the chance to shine alongside global luxury brands.”

He added, “Qatar’s business events sector is set for success thanks to growing event management services, and increasing exhibition space spread out through world-class venues. And, QTA is proud of DJWE, which is considered the longest-running and most anticipated exhibition in Qatar’s annual calendar of events, and continues to reinforce the country’s position as a premium business events destination.”

The Young Qatari Designers initiative will be sponsored by Fifty One East for the coming three editions. Mr. Bader Al-Darwish, Chairman and Managing Director of Darwish Holding commented: “We are delighted to help bring Qatar’s most exciting and gifted young designers to an international stage. By exhibiting at DJWE, these designers will ensure that Qatari culture and craftsmanship are passed down another generation, and I expect their displays to be a vast attraction for visitors of all backgrounds.”

Organisers also revealed that preparations for the highly-anticipated exhibition promise a series of glamorous experiences akin to fairy tales, including the opportunity to have glamourous photos taken by the internationally renowned Harcourt Studio; workshops offering a deeper knowledge of craftsmanship essentials in jewellery, and of horology (the art of making clocks and watches) with Objectif Horlogerie.

The exhibition will also feature an indoor/outdoor garden café in which visitors can relax between viewings; and a special exhibition of unique vintage pieces worth visiting in its own right.

The experiences are finely crafted to appeal to DJWE’s visitor profile, which as well as high net worth individuals and luxury connoisseurs, includes young professionals, businessmen, brides-to-be, fashionistas and trendsetters, including social media influencers from Qatar, the GCC and beyond.

Mr. Mazen Abd Rabbo, General Manager of event organisers Auditoire Qatar, commented that the 2017 exhibition is set to build on its international profile. “We are proud to organise this major luxury exhibition, which is one of the largest business-to-customer jewellery and watches exhibition on the global calendar and is becoming an essential player on the watch and jewellery international scene”, he said.

Qatar National Bank, the Middle East and Africa’s iconic bank, has renewed its commitment to DJWE by joining again as Official Sponsor. Mr. Salem Anzan Al Naimi, AGM Public Relations, remarked: “It is, as always, a proud occasion for QNB to reaffirm our support for DJWE as Official Sponsors in 2017. This sparkling event each year epitomises with the tangible beauty of the creations on display a fundamental relationship between high quality and high worth that reflects our own banking values. We wish DJWE 2017 every success.”

International visitors to Qatar will be able to benefit from a special DJWE discount on flights thanks to Qatar Airways, DJWE’s Official Airline Sponsor. For those looking to explore Qatar’s cultural and natural treasures and experience its unique old world hospitality, packages will be available through Qatar Airways Holidays, allowing visitors to take full advantage of the balmy weather conditions for exploration of the country.

Mr. Ehab Amin, Qatar Airways Senior Vice President Commercial - Middle East, Africa & Pakistan, remarked: “Qatar Airways is proud to be the official airline and travel partner to Doha Jewellery and Watches Exhibition, and offers exclusively designed holiday packages including specially discounted flights from the GCC, to encourage more luxury savvy travelers to Qatar and enjoy the exhibition offerings”.

Displaying well over five hundred brands through forty exhibitors from ten countries, the new edition of the show is designed to be a journey to the very heart of a glamorous tale in which exclusivity, beauty, art, legacy and unique craftsmanship strive and combine to tell the unforgettable story behind each jewel. The theme aims to enthral with new pages of exclusive luxury features and inspiring, one-off creations.

Organisers also assured DJWE aficionados that popular features will be retained for this new edition, including: the highest standards of display and craftsmanship; representation of both established and up-and-coming names in jewellery and watchmaking; and convenient location in the heart of Doha’s business district, taking full advantage of the spacious 29,000 square meters of the Doha Exhibition and Conference Center (DECC).

DJWE is one of the very few large international shows that permits on-site purchases by visitors - both men and women will be interested in the range of creations on offer: personalised timepieces, traditional local jewellery and historic creations, as well as the very latest in high design. With the most senior talent of a brand often present in person, it can even be possible to arrange for an entirely exclusive and personalised wish to be granted.

-Ends-

About DJWE
Doha Jewellery and Watches Exhibition (DJWE), now in its fourteenth year, is firmly established as one of the world’s great aspirational luxury experiences open to all. As one of largest and most prestigious exhibitions permitting direct sales by exhibitors to private individuals, DJWE attracts discerning and affluent visitors and is becoming an essential player and unique business opportunity in the global jewellery and watches industry.

DJWE’s new, 2017 edition is conceived as a journey to the heart of a glamorous tale crafted around the unique beauty, art, legacy and craftsmanship of the pieces on display: every jewel and watch has a story which visitors are invited to discover. World-renowned brands have again authored exclusive one-offs and specially themed creations for DJWE’s 2017 chapter and, as well as the most celebrated names, up-and-coming designers and local talent will also be represented.

Following last year’s success, DJWE 2017 returns to the impressive spaces of the Doha Exhibition and Conference Center (DECC) in the heart of Doha’s business district. New visitor experiences include the opportunity to have glamour photographs taken by world-renowned Harcourt Studios, live jewellery and watch-making workshops, a central exhibition of vintage pieces, and an indoor/outdoor café space in which to relax between viewings.

Attendance of DJWE 2017 is a uniquely memorable event, polished and magnified by the experience of legendary Qatari hospitality in the glamorous setting of Doha’s West Bay.

For the latest list of exhbitors please visit the official website: www.djwe.qa/exhibitors

For media enquiries please contact:
Tulip Muhtaseb
tulip@forbes-associates.com
+974 66790023

© Press Release 2017