PHOTO
Dubai, United Arab Emirates: DMS, the digital arm of Choueiri Group recently announced that they would be serving as the Exclusive Media Representatives for “InMotion outcome-based solutions”. The move is aligned with DMS’ commitment to remaining at the forefront of digital advertising innovations in the MENA region.
InMotion is a Programmatic and Outcome based solutions provider, which helps brands, advertisers and agencies grow their audience and reach their goals in the most efficient and cost-effective way.
For regional advertisers, InMotion opens greater access to programmatic ad inventory and activity across the Middle East region, enabling the launch and management of digital campaigns across multiple channels, including desktop, mobile, Connected TV and Digital-Out-Of-Home (DOOH). InMotion seeks to enable the healthy growth of programmatic advertising in the MENA region, while showcasing programmatic’s potential in a heavily KPI driven environment. This includes the generation of meaningful outcomes, thoughtful strategies, as well as providing a platform to seamlessly onboard new MENA demand.
InMotion is powered by an array of market leading technologies that can be leveraged to better serve client and campaign objectives. InMotion utilizes enhanced measurement and data capabilities through its platform partners, helping to provide advertisers with a more relevant consumer experience and boosted campaign performance.
It brings regional advertisers a managed service media-buying experience that’s local, independent, objective and helps them reach audiences through data-driven targeting.
Elaborating on the partnership, Daniel Young, Managing Director InMotion said that “We believe that InMotion will not only enable an array of new clients to successfully enter the world of programmatic, but it will provide a regional focus towards an evolving and increasingly global media landscape. “
Also speaking on the new development, DMS’s COO, Ziad Khammar stated that:
“With the rise in performance marketing impacting every facet of advertising as we know it today, DMS is very excited to be introducing a very unique outcome based programmatic solution which will work to satisfy two key advertisersneeds, by not only elevating standards, but also enabling brands to achieve their KPIS.”
-Ends-
About Digital Media Services (DMS)
Digital Media Services (DMS) was incorporated in 2010 as the official digital media arm of Choueiri Group. Today, the Company extends a premium portfolio of online / mobile offerings, which reach 104 million Unique Browsers, generate 1.2 billion Page Views, and serve over 3.8 billion ad impressions per month. Aligned with Choueiri Group’s commitment to and focus on digital, DMS received a brand makeover in April 2017, which expresses its unique strength as the true voice of independent publishers. DMS is headquartered in Dubai, with presence in key regional markets.
Contacts:
Choueiri Group
ajamil.mr@choueirigroup.com
© Press Release 2022
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
