Dubai, UAE- October 21, 2012: Building on the growing potential of digital media / online advertising in Lebanon, Digital Media Services (DMS), which operates as the digital media arm of Choueiri Group, recently announced its latest appointment as the exclusive media representative for top LBCgroup.tv - The official website of the leading Lebanese TV Channel LBCI.
The Company's portfolio of leading Lebanese platforms, includes the online additions of Lebanon's leading Arabic daily newspaper "Annahar" (Annahar.com), Lebanon's leading Arabic political daily "Assafir" (Assafir.com), Lebanon's leading French language daily "Lorient Le Jour" (Lorientlejour.com), as well as the country's nightlife and event promoter (Beirutnightlife.com).
The partnership is aimed at developing LBCgroup.tv's strengths and enhancing its commercial viability, which in turn will enable the portal which is considered to be amongst the top 10 most visited in Lebanon, to move to the next stage of its evolution. The envisioned development focus will promote cutting-edge tools and services, such as Video-On-Demand and Mobile Applications.
In tandem, DMS' operational strengths in Lebanon have evolved to encompass all facets of the business, from planning to sales, traffic management and creative, which effectively render the Company as a "one-stop-shop" delivering an unrivalled array of digital media services to brands and advertisers.
Speaking about the new appointment and elaborating further on DMS' dedicated commitment to digital media in Lebanon, Michel Malkoun, the Company's Managing Director stated that "As internet and mobile / smartphone penetration continues to surge across the Lebanese population, both inside of Lebanon, as well as in the region, which houses large Lebanese expatriate communities, digital becomes an ever more attractive and viable part of the marketing mix for advertisers. We are pleased to include LBCgroup.tv amongst our portfolio. DMS and Choueiri Group as a whole will continue to invest in digital media opportunities across Lebanon, catering to the massive future potential of this market".
About Digital Media Services (DMS) / Choueiri Group
Digital Media Services (DMS) was incorporated in 2010 as the official digital media arm of Choueiri Group. DMS extends a premium portfolio of online /mobile offerings, with an aim of strengthening the value and effectiveness of the communication solutions which the Group delivers to advertisers. DMS is headquartered in Dubai, with presence in key regional markets.
As the leading media representation group in the Middle East, Choueiri Group is a company built from the ground up over the past forty years. Today, the Group's companies market and manage the advertising space of 29 television stations, 17 print titles, 11 radio stations, cinemas, web portals and the largest network of outdoor signs in the GCC. Choueiri Group operates in nine markets covering the MENA region, Europe and Japan and ensures the best support for its regional and international clients through its extensive network of twelve subsidiaries, 2 representative offices and more than 600 committed executives.
Contact Person: Assad Jamil
Company Name: Choueiri Group (Marketing & Research Department)
Phone: +971 4 454 54 54
Fax: +971 4 454 54 44
URL: www.choueirigroup.com
email address: ajamil.mr@choueirigroup.com
© Press Release 2012
