Kuwait, May 7, 2014

Diet Care, Kuwait's leading provider of health and nutritional programs and services today revealed its revamped logo marking a new stage of growth and transformation. The logo reveal event took place at Le Royal Hotel and was attended by VIP guests and local media representatives.

The release of the new logo highlights Diet Care's exceptional service in Kuwait and marks a new chapter for the company whose expansion from its establishment in 2005 until now is unprecedented.

At the event Diet Care management gave a brief on the history of the company, its current work and services and a glimpse of its upcoming 2014 plans. The management spoke about the recent launch of 14 different nutritional programs for those seeking weight loss or weight management and also mentioned a new website in the making.

Commenting on the revamped logo, Sarah Dimashkieh, Director of Clinical Operations, Diet Care said:  "We have spent the last several months redefining our brand and customer experience and are excited to reveal our new logo today. Our revamped logo better communicates what we stands for today."

"Diet Care was among the first companies in Kuwait committed to helping people manage their weight. Over the years we have experienced an on-going success driven by quality product lines in over 24 outlets delivering over 600,000 meals per day. We've kept the visual elements that reflect our identity but we emphasized our forward-thinking mindset and objective to achieve strong growth."

Designed in-house, the new visual identity presents the company as modern and evolving, reflects the strength and direction of its brand. Using an updated version of the company's iconic carrot, the logo better reflects the corporate brand identity.

"The logo is a powerful representation of Diet Care's identity. It's an exciting, more relevant logo for a company that's growing and changing the industry. It's been nearly a decade since our establishment in 2005, our revamped brand will reflect a voice that's fun, fresh and vibrant" further commented Dimashkieh,

­­The new corporate brand logo will be used in all Diet Care products, advertising media, facilities, and office supplies to convey its new identity to the customers.

-Ends-

About Diet Care
Diet Care was established in 2005 to improve lifestyles through health and nutrition, through proven life changing product lines with a variety of delicious, calorie-controlled signature and seasonal dishes prepared and delivered fresh daily to customers and branches.

Since its establishment, Diet Care has become the leading provider of gourmet nutritional food in Kuwait and serves a growing customer base of tens of thousands of people, families and offices through its network of in-store outlets and various weight loss meal programs. All Diet Care products are developed by Diet Care's team of world-class nutritionists and dietitians, and overseen by talented chefs.

The company, which started with providing individual customers and families with personalized nutritional plans offered through 28-day meal home-delivery programs, is the largest Kuwaiti company in its field, the only one that operates a microbiology lab to oversee product quality, and the only nutritional provider in Kuwait certified by the international Arab Center for Nutrition and awarded Superbrand Status.

For more media information, please contact:
Eyad Shaheen                                           Nadin Alami / Stacy Lobo
Tel: 66866876                                          Tel: 22901571
Email: eyad.shaheen@thedietcare.com               Email: nadin.alami@bm.com
stacy.lobo@bm.com 

© Press Release 2014