16 June 2003
Following the universal re-branding campaign currently being embarked upon by DHL Express, the global leader in express and logistics services based in Brussels, the DHL Middle East Hub in Bahrain recently revealed their new corporate colours to their staff during an internal launch held at the Arad Fort.
The launch event was attended by over 400 DHL staff and members of the management team who together, dressed in the new corporate colours, celebrated the revelation of the dramatic new red and yellow DHL logo and were briefed on the significance of the re-branding campaign both on a local as well as a regional level.
“The new corporate branding takes the traditional red DHL logo and sets it against a new yellow background which creates a very immediate impact of change and we are confident that our regional customers will be captured by the new look as it conveys the feeling of strength and global unity.” explained Phil Couchman, Middle East Area Director – DHL. “ The new DHL Express logo was introduced earlier this year to deliver a very visual representation of the new DHL, which combines the forces of all Deutsche Post World Net express and logistics activities, making the DHL brand the strongest, most dominant express and logistics solution provider in the global industry” continued Couchman.
“ Our re-branding campaign is also a visual statement of our new organisational focus which revolves around the concept of having “MORE” and conveys the message of DHL having more capabilities, more flexibility, more solutions, more speed, more people, more coverage, more reach, all of which translate into having MORE POWER to serve our customers and provide better tools and environment for our people” further explained Couchman.
“The campaign will be rolling throughout the Middle East over the coming months and our regional clients will be increasingly witnessing the new colour schemes of red and yellow being implemented on our vehicle and air fleet, our offices, our air express centres, our staff uniforms and stationery..” explained Nour Suliman, Country General Manager of DHL Bahrain. “We would like to assure our current and potential clients that this change in our corporate look reiterates our commitment to providing them with even greater excellence in service as DHL will develop a broader range of services to meet its customers’ needs by using the skills, strengths and know-how of our partners within Deutsche Post World Net Group” continued Suliman.
Nour Suliman also conveyed his appreciation to the staff for their loyalty, support and exemplary customer service throughout the years and explained that the new DHL brand will create greater opportunities for internal career development as the company grows in size and strength.
“ I would like to thank the DHL staff for their commitment to the company and to ensure them that they will be greatly benefiting from this strategic progress in terms of career prospects and professional development” explained Suliman.
-.Ends -
Note to editors:
DHL is the world's leading express and logistics company offering customers innovative and customised solutions from a single source. With global expertise in solutions, express, air and ocean freight and overland transport DHL combines worldwide coverage with an in depth understanding of local markets. DHL's harmonised international network links more than 220 countries and territories worldwide.
DHL continues to be at the forefront of technology and, with more than 150,000 dedicated employees, guarantees fast and reliable services aimed at exceeding customers' expectations.
Based in Brussels, Belgium, DHL is 100% owned by Deutsche Post World Net.
For further information, please contact:
Irene Karamitsou,
Promoseven Weber Shandwick PR,
Tel:(+973) 225148,
Fax: (+973) 229661,
Email: Irene@promoseven.com
Following the universal re-branding campaign currently being embarked upon by DHL Express, the global leader in express and logistics services based in Brussels, the DHL Middle East Hub in Bahrain recently revealed their new corporate colours to their staff during an internal launch held at the Arad Fort.
The launch event was attended by over 400 DHL staff and members of the management team who together, dressed in the new corporate colours, celebrated the revelation of the dramatic new red and yellow DHL logo and were briefed on the significance of the re-branding campaign both on a local as well as a regional level.
“The new corporate branding takes the traditional red DHL logo and sets it against a new yellow background which creates a very immediate impact of change and we are confident that our regional customers will be captured by the new look as it conveys the feeling of strength and global unity.” explained Phil Couchman, Middle East Area Director – DHL. “ The new DHL Express logo was introduced earlier this year to deliver a very visual representation of the new DHL, which combines the forces of all Deutsche Post World Net express and logistics activities, making the DHL brand the strongest, most dominant express and logistics solution provider in the global industry” continued Couchman.
“ Our re-branding campaign is also a visual statement of our new organisational focus which revolves around the concept of having “MORE” and conveys the message of DHL having more capabilities, more flexibility, more solutions, more speed, more people, more coverage, more reach, all of which translate into having MORE POWER to serve our customers and provide better tools and environment for our people” further explained Couchman.
“The campaign will be rolling throughout the Middle East over the coming months and our regional clients will be increasingly witnessing the new colour schemes of red and yellow being implemented on our vehicle and air fleet, our offices, our air express centres, our staff uniforms and stationery..” explained Nour Suliman, Country General Manager of DHL Bahrain. “We would like to assure our current and potential clients that this change in our corporate look reiterates our commitment to providing them with even greater excellence in service as DHL will develop a broader range of services to meet its customers’ needs by using the skills, strengths and know-how of our partners within Deutsche Post World Net Group” continued Suliman.
Nour Suliman also conveyed his appreciation to the staff for their loyalty, support and exemplary customer service throughout the years and explained that the new DHL brand will create greater opportunities for internal career development as the company grows in size and strength.
“ I would like to thank the DHL staff for their commitment to the company and to ensure them that they will be greatly benefiting from this strategic progress in terms of career prospects and professional development” explained Suliman.
-.Ends -
Note to editors:
DHL is the world's leading express and logistics company offering customers innovative and customised solutions from a single source. With global expertise in solutions, express, air and ocean freight and overland transport DHL combines worldwide coverage with an in depth understanding of local markets. DHL's harmonised international network links more than 220 countries and territories worldwide.
DHL continues to be at the forefront of technology and, with more than 150,000 dedicated employees, guarantees fast and reliable services aimed at exceeding customers' expectations.
Based in Brussels, Belgium, DHL is 100% owned by Deutsche Post World Net.
For further information, please contact:
Irene Karamitsou,
Promoseven Weber Shandwick PR,
Tel:(+973) 225148,
Fax: (+973) 229661,
Email: Irene@promoseven.com
© Press Release 2003
