• The FMCG rankings in UAE are divided into six sub-categories: Personal Care, Home care, Snacks, Beverages, Dairy and Food Pantry
  • Dettol leads the rankings in Personal Care and Home Care category
  • Almarai had a strong year in terms of brand health, topping the rankings in three categories
  • Top 10 Rankings for Beverages prominently features home grown brands

YouGov’s FMCG/CPG Rankings 2021 reveal Dettol, Oreo and Almarai are the FMCG brands that enjoy the best brand health among UAE residents.

The FMCG rankings in UAE are divided into six sub-categories: Personal Care, Home care, Snacks, Beverages, Dairy and Food Pantry. Each category features the top ten brands that have the best brand health among the residents of the country.

The rankings are compiled using YouGov BrandIndex Index score, a measure of overall brand health calculated by taking the average of the net Impression, Quality, Value, Satisfaction, Recommend and Reputation scores collected from a nationally representative sample between 1st August 2020 and 31st July 2021.

Personal Care

Dettol leads the Personal Care rankings in UAE with an Index score of +39.3. The world’s leading personal hygiene brand had a strong year amidst the pandemic strengthening its position among residents of the country.

Popular oral health and toothpaste brands Colgate, Sensodyne, Oral B and Close Up occupy the third (29.6), fifth (25.4), eighth (20.5) and ninth (20.4) place respectively.

Dove (33.4), Nivea (29.4), Vaseline (24.8), Head & Shoulders (23.3) and Lifebuoy (19.2) are other brands that complete UAE’s top 10 rankings for Personal Care category.

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