Set to unveil 12 international fashion brands that form part of the exclusive 'fashion precinct'
Dubai, July 26, 2006: Deira City Centre (DCC) today unveiled plans to launch an exclusive high fashion 'precinct' within the Majid Al Futtaim group's landmark centre. The twelve new stores that form a core part of this fashion 'precinct' will be launched in the first week of September.
Deira City Centre's exclusive fashion precinct includes international fashion houses like Cool Cat, AIZone, Bershka, Stradivarius, Phat Farm, Pepe Jeans, Club Monaco, Pull and Bear, Women' Secret and Lucky Jeans.
David Robinson, Vice President, Development / Asset Management, said: "the retail landscape in the region has been growing at an amazing pace. The focus on fashion is part of Deira City Centre's growth strategy to provide customers with high-street fashion at competitive prices."
"We believe the fashion precinct will become a trendsetter for Deira City Centre's style-conscious consumer. Our offering will range from young casuals to formal wear that will target men, women and children, ensuring we have something for everyone."
"The new fashion precinct will also house Pulp Juice Bar, offering a variety of smoothies and juices and the French patisserie - Paul Caf that will allow shoppers to sit back and re-energise themselves while they shop," added Robinson.
Tony Salame, Chief Executive Officer of Aizone said: "We decided to open in Deira City Centre as it is one of the malls with the highest footfall in Dubai; also, the renovation plans seemed attractive to us. Based on our past experience with the Majid Al Futtaim Group, we are looking at replicating this experience in DCC. We are confident that we can create a unique shopping experience for the visitors of the fashion precinct in DCC".
"We believe that Deira City Centre's Management has great experience in retail, it is one of the best shopping centers in this region, we have witnessed its success. This is the main reason which drove us to be part of DCC," said Wassim Daher, Chairman & CEO of Azal. "Our partnership with Deira City Centre is a long term partnership based on mutual respect and bilateral professional relations. We are proud to be a small part of DCC".
Deira City Centre is currently undergoing an AED 250 million refurbishment project that will include an upgrade of facilities, new stores, revamped Food Court and a brand new Magic Planet.
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Notes to the Editor
About Deira City Centre:
Deira City Centre is one of the flagship shopping, leisure and entertainment center's within the MAF Shopping Malls portfolio. A multi-faceted complex, it has over 340 stores and attracts over 20 million visitors a year, making it one of Dubai's top attractions.
Deira City Centre is unique in its variety of retailers and anchor stores which include Carrefour, Zara, Debenhams, Woolworths, Virgin Megastore, Paris Gallery, Sun and Sand Sports, Magrudy's. In addition to offering a great shopping experience, the centre is a home to Sofitel City Centre Hotel and Residence; 11 screen multiplex CineStar, adjacent to international restaurants and cafes ; Magic Planet family entertainment centre; Arabian Treasures, an enclosed 'souk' featuring
14 unique shops; a Textile Court as well as a food court with 12 unique quick service restaurants; dedicated tourist services; a specialized Jewellery Court and a hub of electronic stores on the ground floor that all add to the overall atmosphere.
Deira City Centre welcomes the latest luxury home and fashion Zone featuring Sia and White company within Jawad Home and 26 popular outlets within the Bin Hendi Avenue such as Hugo Boss, GF Ferre, Paul and Shark.
For additional press information, kindly contact:
Patricia Tellis / Claire Parker
Promoseven Weber Shandwick Dubai
Tel: +971 4 321 0077
Fax: +971 4 321 1711
email: patricia.tellis@promoseven.com/claire.parker@promoseven.com
© Press Release 2006
