- A unique culinary experience for discerning gourmet food shoppers and diners
M. H. Alshaya Co., one of the leading retail companies in the Middle East, introduced Kuwait's first and the region's largest DEAN & DELUCA store, renowned to be the purveyors of gourmet shopping and eclectic food products providers from around the world, at The Avenues Mall on the 3rd of February 2009.
The store-plus-café was inaugurated by Mohammed Alshaya, Executive Chairman of the M. H. Alshaya Co. which holds the franchising rights for DEAN & DELUCA throughout the Middle East. Also present were, the United States Ambassador to Kuwait H.E. Ms. Deborah Jones and the Chief Executive Officer of DEAN & DELUCA Mr. Mark Daley as well as members of the Alshaya Company senior management and news media representatives.
"We are glad to partner with DEAN & DELUCA which holds great experience as well as a highly regarded reputation for offering the highest international standards of quality products. This new partnership extends the successful expansion of our F&B retail and our strategic plan to introduce quality brands and creative concepts such as DEAN & DELUCA throughout the Middle East" said Mr Mohammed Alshaya. The company plans also to introduce two more DEAN & DELUCA stores in Qatar and Dubai later this year.
Making a special visit from the United States to attend the opening in Kuwait, DEAN & DELUCA franchise CEO, Mr Mark Daley highlighted the importance of the brand's partnership with Alshaya Co. to leverage the success witnessed since it's foundation in 1977 in New York and the brand equity in Kuwait, adding "we are confident that our synergized competencies will enable us to meet the discerning palates of food connoisseurs by offering high customer service standards and superior quality foods that Kuwait and the Middle East yearns for, and we hope to be the innovators to raise the culinary expertise in the region."
The exclusivity of DEAN & DELUCA's offering lies in its most unique, novel, tasteful and highest quality gourmet products and ingredients from across the world as well as the tasteful meals in the Café and prepared food department that please discerning customers and offer a unique epicurean experience.
The gourmet store houses an array of distinctive gastronomical delights carefully chosen by a team of veteran international food experts. Seven product categories include an extensive selection of signature DEAN & DELUCA products spread across 2000 square meters floor-space.
- Ends -
About DEAN & DELUCA
Founded in 1977 by Joel Dean, Giorgio DeLuca and Jack Ceglic with the opening of its flagship store in SoHo, New York, DEAN & DELUCA quickly grew into a multi-channel retailer of gourmet and quality specialty foods, DEAN & DELUCA specialty products and high-end kitchenware with operations throughout the United States, in Tokyo and Kuwait. DEAN & DELUCA café is found in these countries as well, in addition to Taipei and Dubai. The brand has a consumer and corporate gift catalog, and an e-commerce site, www.deandeluca.com. DEAN & DELUCA also markets its private label products to other retailers and wholesalers throughout the world. Additional information concerning DEAN & DELUCA can be found at the company's web site: www.deandeluca.com
For more information, please contact
Leslie Mouawad
Account Executive
Public Relations
MEMAC Ogilvy, Kuwait City
Tel: +965-24610371 Ext: 27
Fax: +965-24610376
E-mail: leslie.mouawad@ogilvy.com
© Press Release 2009
