Scavia's stunning design and craftsmanship blend to exude pure glamour
Dubai, UAE - The beauty of pure form once again thrills in Io Si's latest collections from Damas, the leading international jewellery retailer in the Middle East. A triumph of innovative jewellery design, Io Si combines white gold, yellow gold and rose gold with rubies, pearls and diamonds to produce imaginative pieces that speak of pure glamour.
Io Si offers exquisite chains and pendants, brooches and earrings for the woman who celebrates her individuality. The cutting-edge design of the collections emphasize purity of shape and discards the frivolous and inessential to bring out the essence of the collections' choice materials.
Tawhid Abdullah, Managing Director of Damas is pleased to offer the Io Si brand to jewellery lovers in the UAE. He remarked, "As part of the Italian quartet forming the DIT Group, Io Si has developed a distinct identity that is immediately discernible in its unique range of jewellery. The new lines it unveils this season offer an exciting array of limited edition pieces that will complement the sophisticated lifestyle of the contemporary woman."
Io Si's paradise of jewels whispers a million messages that hail the power of form and urges one to seek pure essence - a state where fear gives way to confidence, pretense to spontaneity which allows a woman to express her inner person in high style.
Io Si's latest collections rejoice in names just as exotic: Coronado offers pendants and brooches inspired by the splendour of the Pacific beach, whose hues arch from shiny grey to sparkling black, depicted in unusual heart shapes in white gold, rose gold lined with the sparkle of diamonds. Charming and appealing, these jewels will echo your fondest aspirations of freedom.
As one of the most romantic blossoms, the rose is a flower that has inspired art across the world. And this time its undying appeal is eternally captured in Io Si's two contemporary interpretations called Rosier and Fior Di Loto. Featuring stylized versions of the bloom, this range of brooches depicts three petalled flowers richly encrusted with pave diamonds and preciously disclosing a heart of pearl.
Afrodite is named after the Greek Goddess of Love, (Aphros in Greek meaning 'risen from the sea') and inspired by the architectural splendour of the Greek capitals of yore. These jewels feature swirling patterns in white gold, with rich pave diamonds highlighting the shapes as brooches and earrings. The collection tempts one to wear some unique pieces inspired by history.
Eclissi on the other hand is a line that draws on the astral theme to feature half moon shapes of rich yellow gold encrusted with diamonds offering multi-colour rings, earrings, pendants and necklace. Lavish and sparkling, the collection is meant for the woman of substance.
Exciting, innovative and engaging, Io Si's fine creations are available at selected Damas Les Exclusives Boutiques across the UAE.
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About Damas
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning USA, Italy, Libya, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with over 300 sales points worldwide.
Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.
The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairuz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.
Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery design.
For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305
E-mail: pr@theideaagency-me.com
© Press Release 2007
