This event was held under the patronage and presence of his highness Sheikh Jumaa Bin Maktoum Al Maktoum

Dubai, U.A.E Nov. 30, 2006 - Parmigiani, one of the most famous watch makers in the world in association with Damas launched its ladies watch collections for the very first time.  A press conference at the Grand Hyatt followed by a gala dinner in Jumeirah Beach Hotel's ballroom was held recently to celebrate this launch with VIP guests and diplomats attending the occasion. 

"We have always admired Parmigiani for the kind of watches they produce. Having been awarded the GAIA prize by the Institut L'Homme et le Temps (Institute for Man and Time), in recognition of activities and research with a bearing on time, it is undisputedly one of the finest watchmakers in the world therefore we are proud to have been associated with the brand and make it one of our best sellers," said Mr. Tawhid Abdullah, Managing Director of Damas. 

"We are deeply grateful that we have a strong presence in the Middle East market and have received a good response from our retailers and customers. I hope the lady connoisseurs of watches in this region will love our exclusive ladies collections that are dedicated to them. The designs have been carefully created to make each model very special and looks different from each other so they need not worry about the range," said Michel Parmigiani.

Parmigiani's ladies collections are highly stylish, feminine, aesthetically pleasing and technically advanced. It's Kalpa Donna and Kalpa Piccola Gold Collections are a gem in daily life. Highly cosmopolitan and designed to ensure a level of comfort tailored to the frantic pace of contemporary women, the Kalpa Donna and Piccola collections in 18-carat gold feature multiple and consistently elegant facets.

Graceful and refined, they embody exactly the jewellery-watch that Parmigiani Fleurier sought to create for women wishing to wear a precious and enduring timepiece.

On the contrary, Haute Horlogerie Collection speaks of sparkling technical sophistication. Mechanical excellence is a challenge that Parmigiani Fleurier wishes to share with women fascinated by exceptional horological creations.  In harmony with its pioneering watchmaking spirit, this collection of Parmigiani Fleurier is an entirely diamond-pav Kalpa 30-second Tourbillon model with week-long power reserve. Featuring several major technical accomplishments, this Tourbillon model boasts enhanced performances thanks to its two rotations per minute, its capacity to run smoothly for seven days without being rewound, a carriage visible from both sides, and a centre seconds hand.

The Kalpa Donna and Kalpa Piccola Steel Collections are other popular collections of the brand. Both the collections are exquisitely light and their cheerful, dynamic appearance reflects the luminosity of sunlit days or the glow of the night. Accessible to a broad feminine public, these models are especially easy to wear and ideally suited to city life.

These are just of the few collections from Parmigiani. Each collection of the brand is simply exceptional, prestigious and enjoys a good reputation among connoisseurs of fine mechanical timepieces.

The first ever ladies watch collections by Parmigiani are now available at select Damas Les Exclusives boutiques in UAE and Lebanon.

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For more information, please contact:
THE IDEA AGENCY PR DEPARTMENT
Tel: 04-3434424
Fax: 04-3434305
Email: pr@theideaagency-me.com

© Press Release 2006