Dubai-UAE: 03 September, 2014 - Damas, the Middle East's leading jewellery and watch retailer, has announced the launch of an exclusive range of jewellery from its much-loved diamond brand OneSixEight.
OneSixEight refers to the number of hours in one week and the unique brand aptly captures the brilliance of diamonds in an extraordinary collection that is designed to be worn every day of the week, for all occasions. Each piece highlights the bold beauty of a single solitaire diamond, accentuated by individually matched stones. The result is a stunning illusion of a far larger carat.

The full collection, which includes earrings, pendants, necklaces, bracelets, bangles and different ring designs, is essentially available in white gold. The designs can, however, be customised upon request. The collection is now available at all Damas stores throughout the GCC.

Anan Fakhreddin, CEO at Damas, commented:  "OneSixEight enables a woman to be a star and sparkle with diamonds of her choice, making her feel special every day of the week. We are confident the new range will prove a great value addition to the OneSixEight collection that continues to be one of Damas' most popular brands."

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About Damas:
Damas is the leading luxury jewellery and watch retailer in the Middle East. Since its inception in 1907, the brand has been setting the standards in their trade by providing unmatched quality, luxury and glamour with an air of Middle Eastern mystique.

The company has grown from a UAE-based retailer into a global brand name, with a large portfolio of renowned global luxury brands including Graff Diamonds, Garrard, Roberto Coin, Mikimoto, Paspaley, Forevermark, Theo Fennell, Parmigiani Fluerier, and Girard Perregaux, Perrelet, Magerit among many others. Damas' popular in-house brands include Farfasha, OneSixEight, Farasha, Gehna, Hayati, Legacy, Fulla and many more.

Headquartered in Dubai, United Arab Emirates, the company today operates around 300 outlets distributed across 11 countries. The company has earned many awards including the prestigious De Beers Award 2000, 2004 and 2007 for jewellery design.

For more information please contact:
Fatina Al Arda
Tel: +9714445 9583
E-mail: fatinaa@damasjewellery.com

Claire Lawson
Tel : +971 55 400 3235
E-mail : clawson@apcoworldwide.com

© Press Release 2014