The three tower project that includes 848-luxury studio, one, and two bedroom apartments with breathtaking views over a large man-made lake

Dubai, June 7th 2008: DAMAC Properties - the luxury lifestyle provider and Middle East's largest private sector master developer after delivering 572 units of its iconic Lake Terrace project at Jumeirah Lake Towers, today announced that 'The Crescent' its first project at IMPZ is planned to be delivered in early 3rd quarter of 2008.

DAMAC was once again, the first to launch a residential offering within the International Media Production Zone. The company's other two projects in IMPZ are Lago Vista and Lakeside. The project is slated to be completed by summer 2008. 

Commenting on the company's aggressive project delivery plans, Peter Riddoch, CEO, DAMAC Properties said, "Reinforcing the company's focus and commitment to the delivery of projects, DAMAC has announced plans to deliver over 2300 units in 2008, followed by an additional 7100 units in 2009/10. In 2008, DAMAC will also deliver 527 units in Lake View located at Jumeirah Lake Towers, 192 units in Executive Heights project at TECOM, 198 units in Tera Del Sol 1&2 and 848 units of The Crescent, located at IMPZ. In 2009/10, they will deliver a further 7100 units".

'The Crescent' will encompass  residential and leisure amenities. It includes 704-luxury studio, one, and two bedroom apartments with breathtaking views over a large man-made lake. The project offers a wide range of restaurants, as well as ample parking space for residents, a swimming pool, tennis court, squash court, gymnasium, 24 hours security and maintenance.

"The International Media Production Zone is due to become a highly dynamic media hub with an extensive number of residents. Our significant investment in IMPZ is a result of our belief in the project and the fact that it is due to develop into one of the leading residential undertakings in Dubai," added Riddoch.

The International Media Production Zone (IMPZ), launched in July 2003 is the first dedicated trade zone created in the region for media-related production activities. The new initiative provides a highly pro-business environment and a complete technology and community infrastructure to support and foster the growth of media production.

"Designed to suit many different discerning tastes, each apartment at The Crescent will be built according to the highest specifications and design using the best materials. We have worked very closely with New York based architectural firm, BM Design Group, and local consultant Al Gurg & Associates, to ensure that each apartment offers every modern amenity in a chic and homely setting," concluded Riddoch.

The Crescent will encompass a plethora of residential and leisure amenities. It includes 704-luxury studio, one, and two bedroom apartments with breathtaking views over a large man-made lake. The project offers a wide range of restaurants, as well as ample parking space for residents, a swimming pool, tennis court, squash court, gymnasium, 24 hours security and maintenance.  

-Ends-

About DAMAC Properties
DAMAC Properties is part of DAMAC Holdings. DAMAC properties was established in 1995 and has grown into one of the most successful residential, leisure and commercial developers in Dubai and the Middle East, and is expanding rapidly into North Africa, Jordan, Lebanon, Qatar, Saudi Arabia and the Far East.

The company's portfolio includes properties spread across 500 million square feet and is worth in excess of US$30 billion. By partnering with world renowned architects and designers, DAMAC Properties aims to develop schemes that include residential, commercial and leisure facilities that will create an integrated community.

The company's schemes are located in the most desirable and exclusive locations and the homes are built to a high quality specification that has become synonymous with the group.

Driven by a passion for excellence, luxury and determination to delivers homes to its customers as quickly as possible, the company is working closely with contractors and providing the necessary support mechanism to deliver quality and timely completion of projects. The company is taking every step towards safeguarding its customer's interest and will deliver 2300 units in 2008 and a further 7100 units by 2010.

DAMAC Properties manage all their projects from start to finish, the company's diverse range of expertise allows them to control land purchase activity, appointment of architects and designers, construction and sales and after sales service. In addition to support services provided by their Dubai headquarters, the company's comprehensive Customer Care Program provides solutions through its vast regional network with offices in the UK (London, Manchester, Reading, Leicester, Birmingham and Glasgow), Ireland, Italy, UAE, Russia, Jordan, Lebanon, Egypt, KSA and Qatar.

The parent company, DAMAC Holdings, has grown over the years from a specialist catering company established in 1982, into a multi-billion dollar corporation to become one of the largest organizations in the Middle East.

For further information, please refer to www.damacproperties.com

For more information please contact:
Niall McLoughlin
Senior Vice President - Corporate Communications
DAMAC
Tel: +971 4 3322005 Ex 383 
Fax: 00 9714 3311028
Mobile +971 50 6251329
EmaiI: niall.mcloughlin@damacgroup.com

Niall McLoughlin
Senior Vice President - Corporate Communications
DAMAC
Tel: +971 4 3322005 Ex 383
Fax: 00 9714 3311028
Mobile +971 50 6251329
EmaiI: niall.mcloughlin@damacgroup.com

Prem Ramachandran
Manager 
DAMAC Properties
Tel: 00 9714 3322001
Fax: 00 9714 3311028
Email: prem@damacgroup.com

Ashutosh Gupta
BPG Public Relations
M: +97150 2834339 
E: ashutosh@batespangulf.com

© Press Release 2008