Luxurious Hollywood-Themed Homes in a Private Gated Community in 'AKOYA by DAMAC'

Dubai, United Arab Emirates: 2 July 2013: DAMAC Properties has launched the first ever serviced villas in Dubai. 'DAMAC Villas by Paramount' is the latest luxury living concept from the largest private developer in the Middle East, in collaboration with Paramount Hotels & Resorts (PHR FZ-LLC).

The Hollywood-themed DAMAC Villas by Paramount will be set in a private gated community under the Paramount arches in the heart of AKOYA by DAMAC - the 28 million square feet master development, just 10 minutes from Sheikh Zayed Road.

The community will include a 'California Cool' styled private beach club and a world-class fine dining restaurant.

DAMAC Villas by Paramount will offer an envious location set on the sides of the Trump International Golf Club, Dubai. DAMAC Properties launched the sales of the villas this morning, following approval from the Real Estate Regulatory Authority (RERA). Prices start from AED 3 million.

DAMAC Properties is already working with Paramount Hotels & Resorts on DAMAC Towers by Paramount, a four-tower development in the Burj Area of Dubai.

"The sales at DAMAC Towers by Paramount have been an unprecedented success for the Dubai real estate market and we anticipate DAMAC Villas by Paramount to take the sector into a new direction," said Ziad El Chaar, Managing Director, DAMAC Properties. "This is one of the finest luxurious living concepts in the whole of Dubai."

AKOYA by DAMAC will be a fully-integrated community with globally-recognised retail brands, leisure & entertainment offerings, a sports complex and beautifully manicured landscaping throughout.

"We are delighted to be working with DAMAC Properties on a new and innovative project in the region," said Thomas van Vliet, Chief Executive Officer, PHR FZ-LLC. "Clients can expect the highest standard of finishing, services and customer care - elements which are at the heart of our promise to deliver experiences which are unmistakable, unforgettable and consequentially, unmissable."

According to the latest figures released by commercial real estate firm Jones Lang LaSalle, villa rents in Dubai have increased by 10 percent year-on-year in prime, established locations and the report predicts the trend is set to continue.

At the heart of AKOYA by DAMAC is the 'Trump International Golf Club, Dubai,' - an 18-hole PGA Championship Golf Course which DAMAC Properties is developing in collaboration with 'Trump', the leading global luxury company in the golf sector and the world's most recognized brand, developer, owner and manager of world-class properties.

DAMAC Properties has completed 8,890 units to date spanning 9,070,264 sq. ft. it also has a further 19,136 units at various stages of progress across the Middle East  region covering 23,816,070 sq. ft. out of which 5,193 units will be completed in 2013.

In October 2011, DAMAC Properties launched its hospitality division, DAMAC Maison, which will provide bespoke services to residents in 7,957 serviced hotel apartments, across 8,280,507 sq. ft. by the end of 2016, with 2,810 serviced hotel apartments to be completed this year. This will position the company as one of the largest Hotel Apartment operators and developers in the world.

Further information is available at www.damacproperties.com

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About DAMAC Properties:
DAMAC Properties was established in 2002, as a private residential, leisure and commercial developer in Dubai and the Middle East. In the past decade, DAMAC Properties has expanded rapidly into Iraq, Jordan, Lebanon, Qatar, Saudi Arabia and North Africa.

DAMAC Properties has completed 8,890 units to date spanning 9,070,264 sq. ft. it also has a further 19,136 units at various stages of progress across the Middle East  region covering 23,816,070 sq. ft. out of which 5,193 units will be completed in 2013.

In October 2011, DAMAC Properties launched its hospitality division, DAMAC Maison, which will provide bespoke services to residents in 7,957 serviced hotel apartments, across 8,280,507 sq. ft. by the end of 2016, with 2,810 serviced hotel apartments will be completed this year. This will position the company as one of the largest Hotel Apartment operators and developers in the world.

In June 2010, DAMAC Properties further reinforced its position as the region's premium developer with the launch of 'DAMAC Tower' in Beirut, Lebanon. A 28- storey iconic tower, this project is in association with Italian design group, VERSACE, with all interiors being designed by Versace Home. This was followed by the DAMAC Residences with Interiors by Versace Home, launched in Jeddah, Saudi Arabia in June 2011.

Extending its collaborations with luxury Italian fashion houses, DAMAC Properties is developing luxury serviced hotel apartments in 'DAMAC Esclusiva' in Riyadh and private apartments in 'DAMAC Residenze' in the Platinum real estate strip in Dubai Marina, with interior designs by FENDI Casa.

As a global leader in branded real estate, the company is developing a US$1 billion hotel and luxury serviced residences in the Burj Khalifa area of Dubai, called 'DAMAC Towers by Paramount', which will comprise the first Paramount

Hotel & Residences in the region and DAMAC Maison serviced units - Paramount co-branded serviced hotel residences.

In May 2013, DAMAC Properties announced it is developing an 18-hole PGA Championship Golf Course, named Trump International Golf Club, Dubai at the heart of the 28 million square foot 'Akoya by DAMAC' master plan development off Umm Sequim Road in Dubai, which will include mansions, villas and luxurious apartment units.

'Akoya by DAMAC,' which takes its name from one of the most exclusive pearls in the world, will create a thriving environment aimed at meeting the demand of those living and working in Dubai and the region, as well as those holidaying there.

The project will include a boutique hotel and international schools. In addition, the fully-integrated community will be home to globally-recognised retail brands, leisure & entertainment offerings, a sports complex and will be characterised throughout by beautifully manicured landscaping.

The company's projects are located in, or create, the most desirable and exclusive locations and are built to the highest quality specification that has become synonymous with the group. DAMAC Properties' develop projects that include residential, commercial and leisure facilities that create an integrated community.

In addition to support services provided by the Dubai headquarters, the company's comprehensive Customer Care Program provides solutions through its vast network with offices in the UAE, UK, Jordan, Iraq, Lebanon, Egypt, KSA and Qatar.

Further information is available at www.damacproperties.com or join DAMAC Properties on Facebook, Twitter (@DAMACOfficial) and YouTube.

"Trump International Golf Club Dubai is not owned or developed by Donald J. Trump, The Trump Organization or any of their affiliates.  DAMAC Crescent Properties LLC, the owner and developer of the property, uses the "Trump" name and mark under license from DT Dubai Golf Manager LLC, which was retained to manage the operations of the golf club and course pursuant of the terms of a management agreement, which management agreement may be terminated or revoked according to its terms."

About Paramount Hotels & Resorts:
PHR FZ-LLC, established and registered in Dubai in 2012, secured an exclusive, long-term agreement with Paramount Licensing Inc., the licensing division of Paramount Pictures Corporation, to establish a chain of Paramount-branded hotels resorts and residences.  While not an investor, Paramount will oversee the creation of this exciting new hospitality concept. Paramount Hotels & Resorts, headquartered in Dubai, is a luxury lifestyle hospitality company that celebrates the power of creativity in all its form - design, service, entertainment, technology, accommodation, cuisine, meetings & events, wellness and fitness, to meet the needs of the new creative spirits of discerning luxury travellers.

For more information please contact:
Luca Bandecchi
Corporate Director of Marketing Communication, PHR FZ-LLC
Phone: +971 04 452 8881
Email: luca.bandecchi@pharinc.com 
Website: www.paramounthotelsandresorts.com

Shaahima Fahim
TRACCS Public Relations
Tel: 04-3672530
TRACCS Media Hotline: +971509448389
Email: shaahima.fahim@traccs.net

© Press Release 2013