Abu Dhabi, UAE: January 07, 2013

The Center of Waste Management - Abu Dhabi (CWM) has extended its waste segregation awareness campaign into a third sector of Abu Dhabi City as part of its plans to upgrade waste management services in the emirate. The awareness campaign aims to enhance public understanding about the importance of waste segregation and disposal in designated bins and has been organized with the participation of CWM's employees and volunteers from Mawalif and Takatof who are supporting the initiative as environmental guides.

The campaign will now cover Mohammed bin Zayed City, Mussafah Commercial Area, Al Shawamekh, Abu Dhabi Gate City, Bain Al Jessrain, the Officers City and Khalifa City A.

The campaign has involved the distribution of nearly 30,000 bins designated for waste segregation at source to different cities and neighborhoods within the third sector and included disposing of an average of 108 tons of waste every day. The campaign team has visited several households in Mohammed bin Zayed City, Bain Al Jessrain and the Officers City and Al Shawamekh. The CWM team has also met with residents of these areas and provided them with insights into the process of waste segregation and its benefits in waste reuse. Residents have been educated on the importance of using the green and black bins provided by CWM and also guided on the positive impact of community response and engagement. In addition, CWM field workers distributed environmental awareness booklets and brochures and sent text messages to residents of these areas.

The campaign has been conducted with the participation of 10 supervisors who oversee the distribution of bins and nearly 85 workers, as well as CWM employees, volunteers and representatives.

His Excellency Eisa Saif Al Qubaisi, General Manager of CWM said: "This campaign is aimed at bridging the communication gap between CWM and the community in order to achieve active community participation and step-up awareness about sustainable waste management. We believe this will reflect positively on the general appearance of all neighborhoods within the third sector. Community awareness on the important issues of waste reduction, reuse and recycling will also be elevated through such campaigns."

Engineer Hani Hosni, Acting Executive Director of Strategy and Business Development at CWM, said: "This campaign is an outcome of the great interest taken by the CWM in improving general hygiene and environment safety within the third sector as part of our ongoing efforts to provide a healthy and safe living environment for our residents. The Center has also increased its investment in manpower, machinery, inspectors, supervisors, public awareness representatives and administrative staff to work towards achieving our goals."

CWM has also set up an awareness tents to receive the public and make them aware of the campaign's objectives with the help of its staff volunteers and representatives who will interact with the public and listen to their view points, suggestions and enquiries. The CWM volunteers will deal with public feedback and route it to concerned divisions within the Center. Dedicated mobile centers will also be available to receive applications from the public about issues they face in waste segregation.

Mubarak Al Ameri, Director of Waste Collection Projects at CWM, said: "The new bins distributed by the Center within the third sector incorporate high quality, state-of-the-art specifications and the latest integrated systems to monitor all data using remote sensing technology known as RFID. In addition, the technology also uses computer systems and measuring instruments to collect the most accurate geographical and technical details of the bins. This technology offers access to an integrated database that provides details of the source of waste in terms of its quantity and quality and the rate of waste produced by each household."

Through its ongoing initiatives and campaigns, CWM seeks to deliver effective waste management in Abu Dhabi by cultivating the most efficient waste recycling practices such as waste reduction at source, reuse and recycling among the public with intensified awareness initiatives that achieve a safer and cleaner environment.

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© Press Release 2014