Now open at Souk Al Bahar, Downtown, Burj Dubai

Dubai, 17 March, 2009: Good food in good company over some of the best wines from the world's best terroirs are the perfect ingredients for a great evening out. It is from this belief that Cru was born - a contemporary lounge bar at Souk al Bahar, Downtown, Burj Dubai, owned by Intercat Hospitality LLC, a leading food services company in the UAE.

Cru brings to life the popular tradition of enjoying classic wines in modern and stylish settings characteristic of the urban metropolis which is Dubai. The warm lighting, minimalistic white interiors with ebony trimmings and a wall-embracing cellar draws you in no time.

The Cru menu offers an exhaustive selection of wines with some of the most reputed references. Here you can taste the finest Bourdeaux and Burgundy as well as the very best the new world has to offer. If you can't take a pick from the extensive menu, just state your preferences and the highly trained management and staff will be happy to offer expert recommendations.  

At Cru you can choose wines by the bottle or by the glass. In fact Cru specially installed UAE's first enomatic machine which perfectly preserves wine thus ensuring that wines by the glass are as enjoyable and full bodied. Another interesting addition to the long tables This innovative method of presentation makes for a unique experience for wine lovers.

Though wines are the speciality of Cru, the lounge offers some of the best and most appreciated international beverages as well. All this and more over some freshly prepared contemporary finger foods makes Cru a great destination for after work meets, casual evenings or special occasions.

"With Cru we wanted to design a place for a great evening out that appeals to the casual diner and connoisseurs alike. At Cru you can enjoy a relaxed evening with friends or even give yourself an oenological education," says George Farha, Chairman, Intercat Hospitality LLC.

-Ends-

About Intercat Hospitality LLC:
Established in 1993, Intercat is considered as one of the pioneers in high quality catering service in the UAE. Due to its philosophy of market-orientation and continuous improvement, Intercat is now one of the leading catering companies in the UAE with over 1,200 employees and producing 52,000 meals a day. Intercat serves a wide variety of cuisine from all over the world. With almost one and a half decade of providing great food and service, Intercat has an established reputation as the first choice for top rates clients in UAE as a keynote provider of food and beverage solutions. Intercat has also set-up its high-end banqueting division to cater to the discriminating taste of elite individuals and groups.

As part of its growth strategy, the company has expanded into the dining sector as well. It has established a restaurant management division which builds and operates homegrown and international brands of quality restaurants like Mashawi, Mashawi Express, Toast, Cru, Burger House and Al Mijana.  

© Press Release 2009