Crowne Plaza launches personal hotelier, an exclusive service for discerning business travellers

Dubai, February 03, 2009 - InterContinental Hotels Group (IHG) has launched a brand new service, Personal Hotelier, across the Crowne Plaza estate throughout Middle East and Africa. Guests staying in Club rooms or on the Crowne Club floor can now enjoy the undivided attention of a hotelier dedicated to catering to their every need.

Crowne Plaza Personal Hotelier is an initiative that provides guests one point of contact, one face, one name and one telephone number to call prior to and during their stay at the hotel. This exclusive service is designed to alleviate the stress of corporate travel, allowing the guest more time and space to think, resulting in making their business trips more efficient and effective.

Commenting on the launch, Haitham Mattar, Director of Marketing Middle East and Africa, said, "Most of our guests are frequent business travellers. While they tend to enjoy travel, it can be exhausting and hectic so we decided to introduce a service to help them get the most of their time with us. "

From the moment a booking for a Club room is made, a member of the Personal Hotelier team will be assigned to the guest, contact them to introduce themselves and then offer them any assistance if required. A personal hotelier can help guests with everything for business needs, such as updating a presentation, printing documents, making reservations at a restaurant or spa and even personal shopping.

The pilot program, conducted at Crowne Plaza Dubai Festival City, received an overwhelmingly good response. Results from a survey* conducted amongst guests who participated in the program demonstrated that 95 per cent rated the service excellent with regards to its efficiency and usefulness.

The Personal Hotelier service is available to guest who book Club rooms or on the Crowne Club Floor at all Crowne Plaza properties across Middle East and Africa.

* Crowne Plaza Dubai Festival City conducted a survey amongst 82 guests who participated in the Personal Hotelier Pilot Program.

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About IHG
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,100 hotels and more than 600,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with 40 million members worldwide.

IHG's portfolio within the UAE numbered 12 properties as of 30 September 2008, comprising three InterContinental, three Crowne Plaza, three Holiday Inn and three Express by Holiday Inn hotels

IHG's portfolio within Bahrain numbered two properties as of 30 September 2008, comprising one InterContinental and one Crowne Plaza hotels

IHG has more than 1,700 hotels in its development pipeline, which will create 200,000 jobs worldwide over the next few years.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards programme at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media

List of Crowne Plaza hotels that provide the Personal Hotelier service