28 October 2010
Signs agreement with property owner Emerald Middle East Real Estate to manage second hotel in UAE

Cristal Hotels and Resorts, a dynamic hotel group in Abu Dhabi, has announced that it will commence operations of Cristal Salam Hotel, its second hospitality destination in the UAE, by early 2011. Cristal Hotels and Resorts earlier signed an agreement with property owner Emerald Middle East Real Estate LLC to launch and manage the hotel, which is located in Abu Dhabi.

Cristal Salam Hotel is centrally located, providing easy access within a key business hub in Abu Dhabi. The hotel offers 112 luxurious rooms and suites and is equipped with a premium range of business and leisure amenities such as free underground parking and free internet, four meeting rooms with city views, the Figure 8 Health Club, sauna/steam rooms, an outdoor pool and the exclusive Cristal Spa. Cristal Salam Hotel also has a fine selection of food and beverage outlets with the "2.35" all-day dining and the "Blendz" lobby café.

Peter Blackburn, CEO, Cristal Hotels and Resorts, said: "Abu Dhabi's emergence as a major business destination in the region has subsequently increased the demand for high-quality hospitality services in the emirate. The opening of Cristal Salam Hotel early next year should help ease the supply gap for value hotel accommodations and provide an exciting new destination for the emirate's increasing number of visitors and business travellers. The hotel's strategic location in one of Abu Dhabi's most prominent commercial districts, providing easy access to key business destinations, will be an added attraction for business travellers."

"Cristal Hotels and Resorts' brand of hospitality has been on par with the best in the world, as manifested by the remarkable success of Cristal Hotel Abu Dhabi, which is our first venture in the UAE. Our experience with this hotel has enabled us to develop a winning formula that we believe will also help establish Cristal Salam Hotel as an invaluable addition to Abu Dhabi's hospitality sector and a favourite destination of business and leisure tourists of the emirate. Cristal Hotels and Resorts believes that there is still so much room for growth in the UAE's hospitality sector as we continue to pursue our growth plan to operate a total of 25 hotels within five to 10 years," concluded Blackburn.

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About Cristal Hotels and Resorts:
Cristal Hotels and Resorts is a luxury hospitality company that operates in key luxury travel and hospitality markets in the Middle East and Asia. The company is also renowned as operating one of the most environment-friendly hotels in the region and continues to be a leading figure in the field of corporate social responsibility (CSR). Following the launch of Cristal Hotel Abu Dhabi, which is now one of the top business hotel brands in the UAE, Cristal Hotels and Resorts has embarked on an aggressive expansion drive in the Middle East, initially covering Qatar and the Kingdom of Saudi Arabia, particularly into Riyadh, Jeddah, Khobar and Mecca. The company also unveiled plans to open 10 new hotels in China as part of a series of major projects in key Asian markets, including Hong Kong, Singapore, Malaysia and Indonesia.

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© Press Release 2010