Creative ZEN's 2.5-inch TFT Color Display Supports up to 16.7 Million Colors

DUBAI - September 3, 2007 - Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today introduced Creative ZEN, the credit card-sized music, video and photo player with a stunning 2.5-inch colour screen that supports up to 16.7 million colors. The Creative ZEN is the first Creative player to support AAC music and unprotected iTunes Plus tracks from the iTunes store, in addition to MP3 and WMA formats. You can now listen to up to 4,000* of your favorite tracks that you have ripped from CDs through your iTunes software. The Creative ZEN can carry of up to 60** hours of video or thousands of photos, and it features a SD memory slot, so you can add virtually limitless additional storage capacity and easily bring new music, video or photos to the player.

"The all-new Creative ZEN has a screen the same size as that in our award-winning Creative ZEN Vision:M, but it's so much smaller, lighter and slimmer," said Leonard Yap, marketing manager for Creative Labs Middle East. "With its vibrant 2.5-inch screen that displays up to 16.7 million colors, you can now enjoy brilliant photos and vivid videos in a very compact player."

The Creative ZEN supports a wide selection of video formats, including WMV9, MJPEG, MPEG4-SP***, compatible DivX*** 4/5, and XviD***. One charge of the built-in rechargeable battery provides up to 5 hours of video entertainment or up to 25 hours of music playback****.

You can choose from popular subscription services such as Napster to Go or purchase tracks from popular download sites. At up to 97dB SNR, the audio quality of the Creative ZEN is outstanding, sounding as good as or better than many home music systems.

The player's patented ZEN user interface has a fresh new look for a more stunning visual experience, enabling more information to be viewed on the screen. The Creative ZEN also includes a built-in FM radio with 32 station presets, a voice recorder, and a personal organiser to sync contacts, to do lists, and your calendar to Microsoft Outlook.

Pricing and Availability
The Creative ZEN will be available in the Middle East this month, sporting 4GB, 8GB and 16GB models, at the suggested retail prices of AED 599, AED 799 and AED 1099 respectively.

A variety of accessories will be available for the Creative ZEN when it hits retail and online stores:

  • A leather case with integrated stand

  • A clear case with a stand

  • An armband with a player enclosure

  • A three-pack of coloured skins in black, red and blue

  • A skin with wire management

  • A three-pack of screen protectors

  • A power adapter or car charger

For more information about the Creative ZEN, please visit www.asia.creative.com.

* Based on 16GB player with AAC format encoded at approximately 4 minutes per song at 128kbps or MP3 format encoded at approximately 4 minutes per song at 128kbps. The Creative ZEN can also hold up to 8,000 WMA songs encoded at approximately 4 minutes per song at 64kbps.

** 1GB = 1,000,000,000 bytes. Available capacity will be less. Reported capacity will vary. Video claim based on WMV9 video encoded at 500kbps.

*** XviD encoded files are playable if they are encoded as standard MPEG-4 Simple (SP) or Advanced Simple Profile (ASP) without GMC and OPEL support. This product is not certified by DivX Inc. May not play all DivX 4 and 5 files. Other formats (eg. MPEG 1/2) may be trans-coded with bundled software and requires respective codec pre-installed in PC.

**** Actual battery life will vary with use.

-Ends-

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

For more insight, information, images or to interview a spokesperson please contact: 
Rima Dudeja,
Cynthia Luna - Harb, 
NettResults Public Relations
rima@nettresults.com ,
cynthia.luna@nettresults.com
PO Box 72587,
Dubai,
United Arab Emirates  
Tel: +971 4 331 1593
Fax: +971 4 331 1562
www.nettresults.com

Press Release 2007