Leading corporate communications specialist, Trident Communications Dubai, has won the contract to produce the official daily newspaper for Arabian Travel Market 2007 - the Middle East's premier travel and tourism exhibition.
Trident, which has developed a specialist capability to produce daily newspapers to any size and specification at events worldwide, won the contract in the face of fierce competition from five other publishers.
"We put out a request for proposals and chose Trident based on its intent to develop the ATM show daily editorial in keeping with the growth, depth and international footprint of the event," said Lucie Dawkins, Marketing Manager, Arabian Travel Market.
"Trident's proposal more than met all our specifications and the company is backed by a formidable global reputation for producing some of the best event dailies."
The Arabian Travel Market show daily will be published on the first three days of the event, to be held at the Dubai International Convention & Exhibition Centre from May 1 - 4, 2007.
"Arabian Travel Market is one of the world's leading travel and tourism exhibitions and we look forward to partnering the show organisers Reed Travel Exhibitions for this event," said Mike Martin, Regional Manager, Trident Communications.
"Arabian Travel Market reflects the inbound and outbound tourism trends impacting the region and we intend through probing, independent editorial to bring another dimension to the think-tank equation which is driving the tourism proposition forward."
He added: "Our capability in consistently producing award-winning daily news publications at the world's biggest conferences and exhibitions will complement Arabian Travel Market and our aim is to help take the organisers' communication strategy to a new level."
Reed Travel Exhibitions is modifying the logistics of Arabian Travel Market 2007 to reflect the ongoing development of the show. Next year the show site will include three press conference rooms for exhibitors wanting to make important announcements to the large numbers of global media community covering the event.
Arabian Travel Market 2007 will also feature an expanded seminar programme following this year's highly successful series.
Arabian Travel Market is held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and under the auspices of the Department of Tourism and Commerce Marketing, Government of Dubai.
-Ends-
Reed Exhibitions is the world's leading organiser of exhibitions and conferences. Reed brings together over 90,000 suppliers and more than 5.5 million buyers from around the world every year generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 33 fully staffed offices.
Reed's portfolio of over 460 events serves 52 industry sectors, including:
aerospace and defense, building and construction, design, electronics, energy, oil and gas, entertainment, food and hospitality, gifts, healthcare, IT/telecoms, jewellery, manufacturing, marketing and business services, pharmaceuticals, property, publishing, sport and recreation, transport and logistics and travel.
Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.
Reed Exhibitions is part of Reed Elsevier, a FTSE 100 company and world-leading publisher and information provider, with revenues in excess of 4.8 billion (US$ 8.4 billion) (2004).
Reed Travel Exhibitions organises 17 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives & Meetings Expo (AIME), International Golf Travel Market, Top Resa, Mediterranean Travel Fair, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre, City Break, China Incentive, Business Travel & Meetings Exhibition (CIBTM), Latin American & Caribbean Incentive & Meetings Exhibition (LACIME), Gulf Incentive Business Travel & Meetings (GIBTM) and Asia Luxury Travel Market (ALTM).
For further press information, please visit the Reed Travel Exhibitions' website on www.reedtravelexhibitions.com
About Trident Communications
Trident Communications is a major corporate communications specialist, helping leading organisations enhance their performance by improving their communications strategies and communications tools. It has offices throughout Europe, in New York and Dubai. Its areas of expertise are in publications, design, eCommunications, photography and communications consultancy.
The production of daily newspapers at major events has become a significant area of activity for Trident, with some 15 projects undertaken or planned throughout the world in 2006. Trident produces the Flight Daily News at major air shows on behalf of client Reed Business Information. In 2006, for the second year running, it beat entries from around the world to be named by the UK's Royal Aeronautical Society as the Best Air Show Daily.
For further information:
Sony Elias, MCS/Action,
Dubai, UAE.
Tel: + 971 4 390 2960;
fax: +9714 390 8161.
email: sony.e@actionprgroup.com
Or visit the show online at: www.arabiantravelmarket.com
© Press Release 2006
