Dubai, UAE – Sitecore®, a global leader in end-to-end digital experience management software, has announced it will be highlighting the benefits of its composable digital experience (DXP) platform at the GITEX Global 2022 technology event to be held at Dubai World Trade Centre from October 10-14.

Over the past two years, Sitecore has invested significantly in acquiring and integrating new products and focusing on a cloud-based, composable software-as-a-service (SAAS) model that is flexible enough to meet both the existing and future needs of its clients and their customers. Sitecore’s composable DXP consists of various platforms for creating deep, personalized customer connections that clients can use to enhance their existing digital platforms or build new ones at their own pace and according to the needs of their individual businesses.

According to Mohammed Alkhotani, Sitecore’s Area Vice President – Middle East and Africa, , “Two complementary factors make the timing of GITEX ideal to showcase the capabilities of Sitecore’s composable DXP across all businesses, irrespective of size or industry. First, the recently announced  Dubai Metaverse Strategy is advancing the emirate’s role in serving as a global hub for cutting-edge technologies, and second, the pandemic and subsequent increase in online activity has raised customers’ digital expectations enormously.”

Emphasizing the last point, Alkhotani cites a survey of customers in the Middle East commissioned by Sitecore earlier this year, which found 78% of respondents wanted brands to connect with them on a personal level. In addition, more than three-quarters of respondents felt they had created a deeper connection with their favourite brand in 2022 through their online experience.

Alkhotani adds, “The brands that will thrive in a post-pandemic world are those that connect intelligently and meet their customers with authentic experiences throughout their journey. Our solutions aim to make the integration of customer experience into every digital brand touch point simple and seamless, from personalization tools to deliver tailored services, to an integrated commerce system to simplify payment processes.”

During GITEX, visit the Sitecore stand at the Dubai World Trade Centre at Booth A10 in Hall 6 from October 10-14. Sitecore local and global senior executives including Area Vice President – Middle East and Africa, Mohammed Alkhotani; and Lee Miles, Chief Customer Success Officer, are available for interviews ahead of and during the event.


About Sitecore

Sitecore is a global leader of end-to-end digital experience software. Unifying data, content, commerce, and experiences, our SaaS-enabled, composable platform empowers brands like L’Oréal, Microsoft, United Airlines, and PUMA to deliver unforgettable interactions across every touchpoint. Our solution provides the cutting-edge tools brands need to build stronger connections with customers, while creating content efficiencies to stand out as transformation and innovation leaders. Experience more at

Sitecore is a registered trademark of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names or trademarks belong to their respective holders. 

English: Michelle Oribello
Arabic: Fadi Ozone