Dubai, UAE: Rove Hotels, the quirky and fun-loving lifestyle brand designed for modern travellers, is excited to announce the opening of its newest property, Rove JBR. Situated in the heart of one of Dubai’s most vibrant beachfront communities, this newest addition to the hotel brand will retain all of the classic Rove ingredients with an extra sprinkle of excitement. Rove JBR welcomes Rovers (guests) with its signature sunny spirit, offering an unforgettable stay in Jumeirah Beach Residence (JBR). 

At the forefront of Dubai’s lively beachfront scene, Rove JBR brings all the beloved elements of the Rove brand to one of the city’s most appealing locations. The boutique hotel offers an intimate getaway for travellers seeking a unique experience in this bustling metropolis. Guests can choose between Rover Rooms or Family Rooms in various sizes, with ground-floor rooms featuring your own private terrace on the bustling promenade. 

Rove JBR is perfectly located right at the start of The Walk JBR, a vibrant 1.7km long promenade with a great variety of outdoor pop-up markets with stalls offering food treats, fashion and handicraft shops and take in performances by street artists – making it an ideal destination for shopping, dining and entertainment.

Guests can easily explore the area on foot or hop onto the Dubai Tram and Dubai Metro for further adventures to explore the expanses of the city. Conveniently, the hotel is just a short drive away from Bluewaters Island, Palm Jumeirah, Dubai Media City, and more, making Rove JBR the perfect base for exploring all that Dubai has to offer. 

The interiors of Rove JBR are inspired by the hotel’s beachy surroundings, offering a bright and welcoming atmosphere and a myriad of eye-catching works from locally based artists. The hotel features inspiring co-working spaces for travellers working remotely and spacious, well-equipped rooms featuring sustainable amenities, smart TVs to stream all your favourite shows, a mini-fridge, and much more. Committed to sustainability, the hotel implements eco-friendly practices like eliminating single-use plastics and providing glass bottles in each room, reducing paper consumption through digital processes, and actively managing food waste.

Rove JBR embodies the brand’s community-centric atmosphere. Whether you’re inside the hotel or stepping out into the vibrant surroundings, the hotel offers a variety of amenities designed for convenience and comfort, including an outdoor pool, co-working spaces, game stations and a grab-and-go perfect for on-the-go sustenance. At Rove JBR's licensed all-day dining venue, The Daily, guests can enjoy a diverse selection of food and beverages, perfect for relaxing both indoors and outdoors on the hotel terrace. Additionally, Rovers will have special benefits including complimentary access to the nearby beach club and scooter rentals to explore the neighbourhood. 

This new property further cements its presence across the city with over 3,600 rooms. Rove Hotels are strategically located to offer a variety of stays, from beachfront escapes and bustling business hubs to ideal family getaways – Rove has it all.

For more information and to book your stay at Rove JBR, visit

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For enquiries, call +971 4561 9999 or Whatsapp +971 50 517 6833 

About Rove Hotels:     

Rove is an award-winning lifestyle hotel and residences brand offering vibrantly designed properties in connected locations. Locally and culturally engaged, Rove’s youthful and welcoming spirit celebrates creativity and community.  

Born in Dubai as a joint venture between Meraas Holding and Emaar Properties PJSC, Rove properties fuse 21st-century innovation with sustainability and great value, defining a new niche in the ever-evolving global hospitality sector. The first Rove hotel opened at Downtown Dubai in 2016, and the brand now has over 6,000 hotel rooms and residences open or under development. 

Rove is always on the lookout for new properties in well-connected locations. If you’d love to have a Rove nearby, don't hesitate to reach out.