Beirut: McDonald’s has launched the Happy You Happy Me campaign in collaboration with the Children’s Cancer Center of Lebanon (CCCL). The campaign runs through the month of December and aims to raise awareness of childhood cancers and to spread happiness by allowing both the children who visit McDonald’s and the children at CCCL to share joy.
Throughout December, with every purchase of a happy meal, whether dine-on, drive through or delivery, a percentage of the sales will be donated to CCCL. An extra special touch comes from the children at CCCL who have designed 6 drawings that convey their journeys from diagnosis to recovery. These drawings will randomly be placed in the Happy Meal boxes and customers who collect all 6 will be eligible to win valuable prizes by entering a draw that will take place every Thursday in December.
There is also an opportunity for children to share their festive joy with each Happy Meal box containing a dedicated postcard to send messages to the children at CCCL through mailboxes available at all McDonald’s locations in Lebanon. All the collected messages will be delivered to CCCL at the end of the month.
Commenting on the occasion, Karim Miknas, McDonalds’ Lebanon Managing Partner explained that, “We are very proud and honored to collaborate with the Children’s Cancer Center of Lebanon, they have a truly noble and humanitarian cause in support of Lebanese society. Our relationship with them goes back over 20 years and we believe that it is our duty to support our community and continue to take part in such campaigns and initiatives.”
“Joy multiplies when it is shared and we hope to always bring joy to the hearts of children across Lebanon.”
Brief about CCCL:
Celebrating its 20th anniversary this year, CCCL is a regional reference center pioneering in the treatment of children with cancer, at no cost to their parents and with complete dependency on donations. Hence, CCCL has a yearly need of 15 million dollars.
Currently, CCCL supports and treats around 50% of all children with cancer in Lebanon, with an average cure rate exceeding 80% for its beloved kids.
Contact us on +961-70-35 15 15 or visit www.cccl.org.lb.