Dubai, United Arab Emirates: European Rice, an EU-funded promotional program has announced its participation at the upcoming Gulfood 2023. The mega trade fair will be held in Dubai at the World Trade Center from 20th to 24th February 2023.

European Rice aims to spread awareness among consumers in targeted countries and among professionals such as food experts, distributors and wholesalers about the authenticity and unique production quality of European rice produced in Greece at ZA'ABEEL HALL Z5-160. At Gulfood 2023, European Rice will showcase its unique product in front of the global food industry and guests will have the opportunity to taste the European rice from Greece!!

“We are very excited to be a part of Gulfood 2023. We have been regular participants of the biggest trade show in Middle East and are confident that this year’s show will be another stellar performance. Gulfood is not only an opportunity for us to connect and network with peers from the industry, but also serves as an important platform to share and discuss best practices,” said Mr Konstantinos Giannopoulos, general manager of EASTH, the union of co-operatives that is in charge for the European Rice program.

European Rice found fertile soil in Mediterranean Europe and was grown, loved and became part of European culinary tradition since then. European rice is today distinguished for its quality and nutritional value. It is rich in B-complex vitamins, such as Niacin, Thiamine, Riboflavin and Selenium, while the carbohydrates contained in its endosperm constitute an important source of energy for the human organism.

“European Rice is the finest quality of rice, with rich nutrition value. At Gulfood 2023, our aim is to share and create more awareness about our production of rice, which is driven through high and sustainable tech solutions. While this platform will enable us to create more credibility and awareness about European Rice, we are optimistic that this edition will be a game changer for us to highlight the uniqueness of our products,” added Mr. Christos Tsichitas, president of EASTH.

The European Rice Market is sub-divided in two different segments, namely, INDICA RICE a long grain variety which represents around 25% of EU rice production and JAPONICA RICE, a short and medium grain variety which is the traditional European rice and represents around 75% of EU rice production.

Driving creativity and change, the 28th edition of Gulfood will continue to unite food and beverage communities around the world, and act as an industry trend springboard and a global sourcing powerhouse. The event is expected to host over 5000 companies from more than 120 countries, a line-up of industry thought leaders, and the world's greatest chefs chart the way forward and inspire industry-wide transformation for the good of the entire ecosystem.



Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.

ENJOY ITS FROM EUROPE: The European Union supports campaigns that promote high quality agricultural products.