• Colon Cancer accounts for nearly 9% of total cancer deaths in the UAE[1]
  • Early detection and treatment increases the 5-year survival rate to 90%
  • Dubai Science Park and Neuro Spinal Hospital are partnering to offer free medical consultations until mid-April

Dubai, UAE: Colon cancer is the second most common cancer in the UAE – but also one of the easiest cancers to prevent. Dubai Science Park, a member of TECOM Group PJSC, is launching an interactive awareness campaign to educate UAE residents on the importance of early screening for the detection of colon cancer as part of National Colon Cancer Awareness Month, which takes place throughout March until April 15th.

Colorectal cancer is the third leading cause of cancer deaths worldwide and the second most common cause of cancer deaths in the UAE, accounting for 8.9% of total cancer-related deaths. Globally, over 1.9 million new cases and 930,000 deaths were estimated in 2020, with 3.2 million new cases predicted by 2040[2].

Regular screening is the key to preventing colorectal cancer. At present, only around four out of 10 patients catch colorectal cancer at an early stage before its spreads.

Under the slogan ‘Stools Saves Lives’, Dubai Science Park will highlight the simple, yet vital, medical detection tools for residents to check for colorectal polyps regularly. These polyps can take up to 10 to 15 years to mature, so early detection is paramount for easier and safer treatments and can increase the five-year survival rate to 90%.

Sitting stools with clever punchlines will be placed across TECOM Group business parks, urging people to get tested for colon cancer. Visitors can scan QR codes on the stool to register for free consultations and 50% off testing, sponsored by Neuro Spinal Hospital, which is located at Dubai Science Park, and use the hashtag #BeatColonCancer to help spread the word to family and friends.

Commenting on the campaign, Marwan Abdulaziz Janahi, Senior Vice President of Dubai Science Park, part of TECOM Group, said: “Health and wellbeing have always been priorities of the UAE leadership, further emphasised under ‘We the UAE 2031’. Over almost 20 years, Dubai Science Park has championed medical excellence by creating a global ecosystem dedicated to players across the pharma, health and wellness sectors. Launching the ‘’Stools Saves Lives’ campaign with our strategic customer Neuro Spinal Hospital is part of our efforts to educate residents about the importance of early screening and detection. As we strive to cement Dubai as a global medical hub, our commitment to promoting healthcare must start at home.” 

“The burden of colorectal cancer can be completely prevented through regular screening in its early stages. Through this partnership, we aim to increase awareness and encourage people to go for routine check-ups that could save their lives. We are proud to be working with Dubai Science Park to raise public consciousness about the importance of early detection by offering our world-class screening tests right here in the heart of Dubai’s science community,” said Prof. Abdul Karim Msaddi, Chief Executive Officer and Medical Director of Neuro Spinal Hospital.

Neuro Spinal Hospital, which opened its AED 700 million next-generation facility at Dubai Science Park in 2021, offers a variety of cutting-edge colorectal cancer detection tools that allow for early detection and prevention. The ‘Stools Saves Lives’ campaign will run throughout March until Mid-April.

Dubai Science Park is part of TECOM Group’s portfolio of business districts that include Dubai Internet City, Dubai Media City, Dubai Studio City, Dubai Production City, Dubai Knowledge Park, Dubai International Academic City, Dubai Outsource City, Dubai Design District (d3) and Dubai Industrial City.

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About TECOM Group PJSC

TECOM Group has been developing strategic, sector-focused business districts across the emirate of Dubai since 1999. TECOM Group is well-positioned to continue playing an integral role in cementing Dubai’s status as a global business and talent hub.

The TECOM Group portfolio consists of 10 business districts catering to 6 vital knowledge-based economic sectors, including design, education, manufacturing, media, science, and technology. The Group provides a varied and tailor-made leasing portfolio – which includes offices, co-working spaces, warehouses and land – to over 9,500 customers and more than 105,000 professionals.

TECOM Group offers additional value-added services to deliver a competitive and attractive environment for businesses and entrepreneurs to thrive in and to facilitate engagement between the districts’ community members. Government and corporate services are made available through an integrated smart services platform, ’axs’, which enhances ease of doing business and provides community members with a seamless experience.

TECOM Group also provides industry-specialised facilities, including media production studios, laboratories and higher education campuses. in5, its enabling platform for entrepreneurs and start-ups, offers innovation centres supporting tech, media, and design start-ups and SMEs. Its future-focused co-working spaces D/Quarters deliver stimulating work environments for tenants, and the ‘GoFreelance’ package serves freelancers.

For media enquiries, please contact:  
Mutaz Albadri
TECOM Group PJSC
Email: mutaz.albadri@tecomgroup.ae
Mustafa Al-Sibai
Hill+Knowlton Strategies
Email: mustafa.al-sibai@hkstrategies.com

 

[1] Annual report of UAE national cancer registry 2019

[2] Global burden of colorectal cancer in 2020 and 2040: incidence and mortality estimates from GLOBOCAN