Manama, Bahrain: Carrefour, owned and operated by Majid Al Futtaim in the Kingdom of Bahrain, and in collaboration with CrediMax, has launched the Self-Checkout service — a first-of-its-kind service in the Kingdom at Carrefour City Centre and Bahrain Mall Hypermarkets. The innovative feature provides customers full autonomy and ease of shopping, enabling them to scan and bag purchases as they journey around Carrefour stores using a hand-held device, easily accessed through a bank card, or a smartphone.
Self-Checkout underlines Carrefour’s ongoing commitment to creating seamless shopping experiences for all its customers. The new service will allow them to skip the inconvenience of long queues. Moreover, it enables a truly contactless shopping journey as customers only need a bank card or smartphone, and are also encouraged to utilise their own bags to carry around as they shop.
Using the scanning device, customers can scan the barcode of each product they would like to purchase at the dedicated Self-Checkout area to process their payment — via a debit/credit card or MyCLUB points — within minutes.
Laurent Hausknecht, Regional Director of Gulf, at Majid Al Futtaim Retail said: “At Carrefour, we take great pride in offering the most convenient and integrated shopping experiences possible. We understand that today, more so than ever, customers want a premium on convenience and quality customer service. The Self-Checkout service enables us to provide that, empowering customers with more autonomy and control. Its use of cashless payments limits unnecessary contact with other customers and touchpoints, offering shoppers avoidance of longer queues and added comfort.”
Ahmed A. Seyadi, Chief Executive of CrediMax commented: “We are pleased to be able to contribute and support our client’s digital journey by providing convenient seamless payment channels. Enabling users to enrich their card payment experience in their day to day lifestyle comes within CrediMax’s framework to provide innovative digital solutions that serves the Kingdom of Bahrain and its digital transformation vision.”
Carrefour’s new Self-Checkout service is incredibly easy to use: when completing any transaction, customers simply scan and bag their items at the dedicated self-checkout counters. There is an option to scan a MyCLUB card barcode and select a preferred payment method. Then, shoppers can exit by scanning the barcode on their printed receipt at the dedicated gate scanner.
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Disclaimer: All facts and figures in this release are accurate at the time of issuance.
Carrefour was introduced to the region in 1995 by UAE company Majid Al Futtaim.The Company is the franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia. To meet the growing needs of its diverse customer base and communities, Carrefour offers omnichannel customer experiences tailored to the needs of the modern consumer. Through its innovative physical and digital customer services, Carrefour provides access to an unrivalled choice of quality products, at unbeatable value for the 750,000 customers it serves daily. Committed to supporting local economies, producers and suppliers in the communities it serves, Carrefour resources over 80 per cent of its products from the region.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately held corporates in the region.
Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 400 outlets including City+, the region’s first checkout-free store, and an online store.
Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
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