In the midst of a challenging economic landscape characterised by escalating living costs, supply chain disruptions, and soaring inflation, Al-Futtaim IKEA stands strong in its commitment to placing affordability with no compromise on quality at the heart of its vision. In a remarkable move, the Swedish retailer has proactively dropped prices on over 30% of its most beloved products without compromising on the quality or design, setting IKEA apart from competition. This includes products from different home furnishing categories such as the iconic STRANDMON wing chair for your cosy corner, TROFAST for your child’s toy storage and KALLAX shelving unit to display your favourites to mention a few. This is available across the UAE, Oman, and Qatar.
As a brand deeply dedicated to its customers and their way of life, Al-Futtaim IKEA aspires to enhance affordability, ensuring that those previously unable to access IKEA can now afford the wide range of well-designed, functional home furnishing products.
A Stand Against Economic Uncertainty
Al-Futtaim IKEA recognises the pressing need to provide relief and elevate the quality of life at home with affordable alternatives as the cost of essential items and commodities continues to rise throughout the region. As customers adapt their lifestyles and shopping behaviours to suit the new market conditions, the Swedish retailer aims to extend its affordability initiative. It firmly believes that creating a functional home should not be considered a luxury for anyone. By dropping its prices, Al-Futtaim IKEA aspires to enable more individuals to access the tools they need to transform their living spaces into comfortable homes.
Vinod Jayan, Managing Director of Al-Futtaim IKEA UAE, Egypt, Qatar, and Oman, commented, "Al-Futtaim IKEA has always been committed to enhancing lives at home. Given the prevailing economic circumstances, we remain firm in our mission and are intensifying our efforts to ensure that we contribute to creating a better everyday life for the many people at affordable prices. To support our vision, we have dropped the prices of over 2500+ products across the UAE, Qatar and Oman maintaining our commitment to affordability and quality. As a family-owned business, we recognise our significant role in ensuring that more people can access the products and services they require. We aim to offer a seamless IKEA experience, making our products available to customers at affordable prices.’’
Elevating Everyday Living with Our Diverse Home Solutions
At Al-Futtaim IKEA, customers can find solutions designed to enhance every aspect of home living. From innovative storage and organisation solutions to cosy living room seating, bedroom furniture that promotes relaxation, efficient office storage to boost productivity, and a vast selection of kitchen accessories to elevate culinary experiences. Customers can also discover an extensive range of children's storage solutions that combine functionality with playfulness. With a wide selection spanning these categories and more, Al-Futtaim IKEA is dedicated to making homes not only functional but also inspiring and a delightful place to live in.
Customers can discover these and numerous other inspiring solutions by exploring IKEA's latest inspirational handbook, accessible both in-store and digitally via the IKEA website. This handbook is filled with an extensive range of inspiring products, innovative approaches, creative ideas, and practical tips, all designed to assist you in decluttering, reorganising and taking charge of your living space and lifestyle.
For more information, please visit www.ikea.ae
To access the handbook, please visit https://publications-ae-en.ikea.com/ikea-uae-handbook-english/page/1
About IKEA UAE
IKEA UAE, a member of Al-Futtaim group of companies, offers an extensive range of home furnishing products & accessories of good design, value and functionality. In the UAE for 30 years, the IKEA stores in Dubai Festival City, Festival Plaza in Jebel Ali, Yas Island and Al Wahda Mall in Abu Dhabi closely follow the popular self-serve and self-assembly concept which was conceived in Sweden over half a century ago. IKEA serves a wide choice of refreshments at the IKEA Restaurant and Café. The Customer Ordering and Collection Point in Al Ain offers residents easy access to well-designed products at a great price.
Customers can also join the IKEA FAMILY loyalty programme to avail of great offers and extended services on every visit to the store. Toll free number for the world-famous brand is 800 4532 (800 IKEA). For more information visit www.IKEA.ae, www.facebook.com/IKEAUAE or @IKEAUAE on Twitter.
About Al-Futtaim Group
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail, and health; employing more than 33,000 employees across more than 20 countries in the Middle East, Asia, and Africa, we partner with over 200 of the world's most admired and innovative brands.
Al-Futtaim Group’s entrepreneurship and relentless customer focus enable the organisation to continue to grow and expand, responding to the changing needs of our customers within the societies in which we operate. By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers every day. For more information, visit: www.alfuttaim.com
For more information please contact: Shifa Al Usman | Impact Porter Novelli | firstname.lastname@example.org