Properties across Dubai and Sharjah Notch 92 per cent Occupancy This Winter

Dubai-UAE: 20 March, 2012 - Citymax Hotels, the hospitality arm of the Landmark Group, today announced its participation at Arabian Travel Market (ATM) 2012, the region's annual travel and tourism event, to highlight its delivery of affordable and quality accommodation options that have enjoyed over 92 per cent occupancy this winter.

As part of its participation, the hotel chain is set to unveil its strategic expansion plans on the opening day of ATM 2012. A showcase of the properties' amenities as well as stay packages for tourists will also be highlighted during the event.

Exhibiting at stall HC 4150 in Sheikh Saeed Hall 3 at the Dubai International Convention and Exhibition Centre, Citymax will host dedicated areas for conducting business meetings and food tasting sessions.

Arabian Travel Market will be held from 30 April - 3 May, 2012. The event will spotlight global tourism destinations in addition to a diverse range of accommodation options, breathtaking tourism attractions and new airline routes. ATM helps unlock potential within the Middle East for businesses related to inbound and outbound tourism.

Russel Sharpe, COO, Citymax Hotels, said: "Citymax's value-for-money proposition coupled with some very symbiotic and strategic partnerships with regional associates has helped the brand register phenomenal growth. At ATM 2012, we look forward to networking and building new relationships with stakeholders from the travel and tourism market.

"Citymax group of hotels has successfully achieved high room occupancy rates over the last two years. Additionally, our in-house F&B outlets have gained significant popularity among the dining-out community and tourists in Dubai. Events such as the ATM help us further expand our reach and seize new opportunities."

The Citymax Hotel chain features aesthetically designed contemporary and functional concepts. The properties deliver honest, tasteful, and adaptable accommodation to the global business and leisure traveler. Hospitality blends with style across a spread of over 1,300 rooms in Citymax hotels in Dubai and Sharjah.

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About Citymax Hotels 
Citymax Hotels is part of the hospitality division of the Landmark Group, featuring three hotels in prime locations such as Al Barsha, Bur Dubai and Sharjah. A mid-market group of hotels, it is the favoured choice of tourists looking for quality experience at an affordable price.

The largest of the three properties, Citymax Hotel Bur Dubai offers 691 contemporary and comfortable rooms. Located close to the Khalid Bin Walid metro station, the facility provides visitors with easy access to Dubai's key attractions.

Minutes away from the thriving Karama shopping and restaurant district and a short taxi ride from the world's largest shopping mall, Dubai Mall, Citymax Bur Dubai serves as an ideal choice for those visiting Dubai on a shopping break.

Adjacent to the Mall of the Emirates, Citymax Hotel Al Barsha attracts both the business and leisure traveller to its 376 rooms. Citymax Al Barsha is ideally situated in close proximity to Dubai Media City, the region's largest media hub. It is also easily accessible from Dubai's premier lifestyle destinations, Jumeirah Beach Residence and The Walk.

Citymax Hotel Sharjah is located close to the world-renowned Sharjah Gold Centre and traditional souqs. In close proximity to both the Dubai and Sharjah international airports, the hotel features 230 rooms that are equipped with high-speed Internet, data connections and other in-room amenities.

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Razi Hassan
APCO Worldwide
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Pooja Pillai
APCO Worldwide
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Email: ppillai@apcoworldwide.com

© Press Release 2012