PremierMiles Visa Signature card is the new exciting proposition for the affluent traveller in the UAE
Dubai: Citibank and Visa celebrated today the aggressive roll out of the Visa Signature PremierMiles Credit Card in the UAE, the first in CEMEA, at the Armani Hotel in Dubai in the presence of media and Dinesh Sharma, Consumer Banking Head for Middle East & North Africa (MENA), and Marcello Baricordi, General Manager in the UAE and Global Accounts Lead MENA at Visa Inc.
The new PremierMiles Visa Signature credit card is the new Citibank exciting proposition for the "affluent traveller" in the UAE. The PremierMiles Visa Signature card has been introduced as the bank continues to enhance its value proposition to the affluent customers seeking unique privileges, enhanced offers and higher rewards for their lifestyle with a brand-agnostic airline travel card.
The new PremierMiles Visa Signature credit offers an extensive array of exclusive travel and entertainment benefits and privileges across the entire travel lifecycle (Planning, Booking, Travelling and at Home / destination), with the flexibility of using it across different airlines (e.g. Qatar Airways, British Airways, Singapore Airlines, Thai Airlines, Jet, Delta Airlines, etc.) .
Citibank has planned a bullish acquisition campaign on PremierMiles Visa Signature credit card that is expected to roll-out across the UAE in the coming weeks. Customers can already apply for this exclusive card and enjoy the the peace of mind of a truly rewarding travel experience.
PremierMiles Visa Signature cardholder will enjoy complete peace of mind while travelling with:
- Unlimited free access to 35 major airport VIP lounges in the world and complimentary multi- trip travel insurance;
- A dedicated 24/7 Visa Signature Concierge service with a team of personal assistants to support in the booking phase:
- Up to 25% discount in the Visa Signature Fine Dining Program in the UAE;
- Exclusive travel and entertainment offers including up to 22 per cent discount on air tickets, up to 75 per cent discount on hotels, 20 per cent discount on yacht hire, 15 per cent discount on car rental, complimentary tee time at premium golf courses in the UAE;
- The option to earn and redeem miles for free flights across 300+ airlines and free hotel stays worldwide.
"Citi is proud to be a pioneer in the financial services sector in the country and continuously introducing new and innovative payment products for our affluent customers," said Dinesh Sharma, Consumer Banking Head for Middle East & North Africa (MENA). "We have been working closely with Visa on the roll out of the Signature Platform and are confident that we will see an excellent response from our growing affluent customer base as the exciting privileges of PremierMiles perfectly compliment the unique benefits of Visa Signature."
"We are delighted that Citibank, with whom we have an established and long-standing relationship, has became the first bank to introduce Visa Signature credit card in our region. The roll out of the premium Signature card is a major step forward in our partnership to enhance the ability to serve the travel needs of the affluent segment in the UAE," said Marcello Baricordi, General Manager in the UAE and Global Accounts Lead MENA at Visa.
He added: "Visa Signature is a critical component of Visa's Premium Product line strategy as it represents an end-to-end proposition to the affluent traveller. Innovation is embedded deeply in our business initiatives, and we are very pleased to offer a wide array of superior products and value to cardholders with this premium roll out".
Citi has been in the Middle East for over 50 years and currently offers consumer-banking services in the UAE, Bahrain and Egypt. In the UAE alone, Citibank, the consumer banking arm of Citi, has had a presence for the past 49 years and is expanding its major operations within the country. The bank is currently a major player in the UAE's credit card market and a leading provider of banking, Wealth Management and Consumer credit services.
Citi Cards is part of Citi, the leading global financial services company, and the world's largest credit card issuer with more than 200 million cards in issue in more than 50 countries worldwide. Citi is a global leader in partnership credit cards, with leading airlines, retail, telecoms, oil and gas companies as key partners around the world.
(For information on how to apply for PremierMiles Visa Signature, kindly call 800 CITI (2484), or visit www.citibank.ae/premiermiles)
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About Citi
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://new.citi.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi
About PremierMiles Visa Signature Premium Credit Card
All the exciting Visa Signature privileges rest on top of the core value that PremierMiles provides to its card members. Voted as the best premium Credit Card in the Middle East (Smart Cards 2011), PremierMiles differentiates itself from the existing mileage programs in the market through its well-rounded Citi Miles program whereby members can:
- Redeem miles for free flights across 300+ airlines and free hotel stays worldwide;
- Enjoy like-for-like (1:1) or better conversion rate with globally renowned participating partners such as British Airways, Qatar Airways, Jet Airways, Singapore Airlines, Intercontinental, Hilton and more;
- Shop for exciting travel and leisure rewards, such as duty free vouchers, movie tickets and much more, through an extensive rewards catalog;
- Gift miles to their loved ones
- PremierMiles Visa Signature is also packed with other complimenting travel and entertainment including Up to 22% discount on air tickets, up to 75% discount on hotels, 20% discount on yacht hire, 15% discount on car rental, Complimentary tee time at premium golf courses in the UAE in addition to other golfing privileges, Premium hotel and car rental loyalty privileges, Purchase protection, medical and legal referral, extended warranty, and much more
About Visa
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world's most advanced processing networks--VisaNet--that is capable of handling more than 24,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit http://www.corporate.visa.com/
Media Contacts:
Citi:
Chaden Boustany
+971 (4) 509 9570
chaden.boustany@citi.com
Visa:
Venkat Iyer
+971(50)7187383
venkat@bpgpr.com
© Press Release 2013


















