Chevrolet to also Reveal the 45th Anniversary Special Edition Camaro
DUBAI - Chevrolet will commemorate its 100th Anniversary on its stand at the Dubai International Motor Show by unveiling the 2012 Chevrolet Centennial Edition Corvette for the first time in the Middle East.
Chevrolet was founded by racing pioneer Louis Chevrolet 100 years ago and celebrates its centennial on November 3, 2011. The special edition Corvette pays homage to Chevrolet's performance heritage with a package inspired by Chevrolet's daredevil racing spirit.
The Centennial Edition Corvette features a sleek black color scheme, unique design elements and Corvette's trademark sports car technology.
"Racing and performance are the roots of Chevrolet, a tradition carried forward today by Corvette. So we are incredibly proud to be showcasing the 2012 Chevrolet Centennial Edition Corvette at the Dubai International Motor Show," said John Stadwick, President and Managing Director of General Motors Middle East. "The Centennial Edition Corvette is a natural fit to honor the legacy of Louis Chevrolet, while offering a unique package for sports car drivers."
The Centennial Edition Corvette comes exclusively in Carbon Flash Metallic, with satin-black graphics and unique Centennial Satin Black wheels and red brake calipers. Magnetic Selective Ride Control, the world's fastest-reacting suspension and a technology advancement initiated by Corvette, is included on all Centennial Edition Corvette models.
The Centennial Edition Corvette also features special badges that signify Chevrolet's racing history. A graphic logo featuring an iconic image of Louis Chevrolet appears on the B-pillars, the center caps of the wheels and the center of the steering wheel. The seat headrests also carry an embossed centennial logo.
Corvette enthusiasts will note one other small detail: the historic crossed flags badge contains a small adaptation, with "100" in place of the traditional fleur-de-lis symbol, only for the Centennial Edition.
The 2012 Centennial Edition package will be available on all Corvette models and trim levels - including Grand Sport, Z06 and ZR1.
Chevrolet will also reveal the 45th Anniversary Special Edition Camaro at the Dubai International Motor Show.
The 45th Anniversary Special Edition Camaro carries all the upgrades for 2012, including an improved version of its standard 3.6L direct injection V-6 engine, a new performance suspension package for SS coupes and several interior and technology improvements, such as a revised instrument panel design, new steering wheel and rear camera system.
The exterior signature of the 45th Anniversary Special Edition is its unique rally stripe, in red and silver, that contrasts the Carbon Flash Metallic paint. The package also includes unique 45th Anniversary hood and deck stripes, badges located beneath the front fender emblems and a Jet Black interior with leather-trimmed seats featuring the 45th Anniversary logo. The unique 45th Anniversary logo also features on the steering wheel, sill plates and instrument panel.
The anniversary package will be offered on Camaro's top two trim levels for both coupe and convertible body styles.
Both the Centennial Edition Corvette and the 45th Anniversary Special Edition Camaro are on sale in Chevrolet showrooms across the Middle East.
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About Chevrolet
Founded in Detroit in 1911, Chevrolet is celebrating its centennial as a global automotive brand. Last year, about 4.25 million Chevrolets were sold in more than 120 countries or one every 7.4 seconds. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. Chevrolet has a strong heritage in the Middle East - stretching back more than eight decades - where it has established itself as one of the most trusted automotive brands in the region.
The Chevrolet portfolio includes passenger cars, crossovers SUVs and pickups, from the Camaro and Corvette performance cars, to award-winning passenger cars including the Spark, Sonic, Cruze and Malibu, to crossovers like the Captiva and Traverse, to the Colorado and Silverado pickups. Chevrolet offers fuel-saving engines, hybrids and the Volt extended-range electric vehicle, which provides up to 64 km of electric, gasoline-free driving and a total driving range of 570 km. More information regarding Chevrolet models can be found at http://media.chevroletarabia.com
About Chevrolet
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. Chevrolet has a strong heritage in the Middle East - stretching back more than eight decades - where it has established itself as one of the most trusted automotive brands in the region. Chevrolet portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long-lasting SUVs and pickups, such as Suburban and Silverado; and award-winning passenger cars and crossovers, such as Cruze, Malibu and Traverse. For more media material about Chevrolet in the Middle East, please visit http://media.chevroletarabia.com
Contact:
Samer El Khalil
Regional Communications Manager
Tel (+9714) 314 3333
E-mail: samer.elkhalil@gm.com
Sean McAllister
Corporate Communications Manager
Tel (+9714) 314 3905
E-mail: sean.mcallister@gm.com
© Press Release 2011
