Dubai, United Arab Emirates - Chevrolet announced today that its all-new entry in the compact segment will be called Cruze. The new Chevrolet will make its global debut at the Paris Motor Show in early October.
Cruze was developed by a global design and engineering team and will be built in multiple locations around the world. The Cruze approaches an overall length of 4.6 meters and offers ample interior space and cargo capacity for five passengers, giving it an advantage over competition in the compact segment.
The Cruze features Chevrolet's new global design language. Combined with high safety standards and excellent build quality, Chevrolet will again deliver on its promise of offering a very attractive package at an exceptional value.
The new Chevrolet Cruze will be available in European markets in spring 2009, followed by other global regions.
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About Chevrolet:
Chevrolet is the largest division of General Motors. Founded in 1911, Chevrolet fulfills the transportation needs of millions of people daily around the world.
In the Middle East, Chevrolet has a strong heritage stretching back more than eight decades. Today Chevrolet brings the most comprehensive range of value vehicles to customers across the region, offering superlative excitement, strong personality, value for money, safety and security from a brand that has long been a trusted partner in the region.
Chevrolet boasts the widest range of passenger cars and commercial vehicles in the Middle East, from the cost effective entry-level Spark, Aveo, Optra and Epica models to the iconic Corvette, and the full-size Caprice and Lumina sedans. Chevrolet also offers exciting and capable SUVs from the compact Captiva and mid-size TrailBlazer, to the fullsize Tahoe and Suburban, the Avalanche and Silverado pickups, the Uplander van, as well as chassis for commercial applications.
About GM
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall, and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.
In the Middle East since the 1920s, GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen. In 2007, GM sold 135,894 vehicles in the Middle East.
For more media material, please visit GM's global media website media.gm.com where you link to various country sites including the Middle East media website http://media.gm.com/me/gm/en/ . More information on GM and its products can be found on the company's consumer websites www.gm.com and www.gmarabia.com.
On 16th September 2008, General Motors will celebrate its 100th birthday. A series of activities and initiatives will take place during the year, under the banner of GMnext, to showcase the company's accomplishments and vision for the future. For more details on GM's centennial, log on to www.gmnext.com
For more information:
Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143350
E-mail saada.hammad@gm.com
© Press Release 2008
