High temperature performance engine oil passes the 'Ring of Fire' test
Dubai, July 9th 2007 - Castrol, the global motor lubes maker, celebrated the first anniversary of its launch of Castrol EDGE, a new range of synthetic engine oils for the consumer market with a hot competition. The Castrol EDGE range is for people that love their cars, providing superior protection and performance, no matter what, where or how hard they drive. Castrol EDGE is a custom designed range of best of breed car engine oils, the product of more than US$25 million in research and development over five years.
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Due to its extreme-heat resistant attributes, the new Castrol EDGE range is ideal for Middle East motorists whose car engines endure scorching summer temperatures for at least six months a year.
"Castrol EDGE is the result of a painstaking and persistent product development process which saw the lubricant performing under the roughest and most rigorous conditions," said B. Shyam, Global Brand Manager, Castrol.
"We have combined Castrol's unmatched lubricants legacy with our state-of-the-art technological innovations and the company's pool of sector specific specialists throughout the production line to produce our best oil yet which lasts longer, protects and cleans the engine, maintains performance and improves fuel economy."
Castrol EDGE underwent a series of exhaustive tests which saw it reaching a startling 340 degrees C, far hotter than any other oil reaches in service, far hotter even than a domestic oven.
The burnt metal and plastic parts were filtered out and the same oil was pumped into a small can and sent to a leading independent test laboratory to go through the toughest European industry high temperature test. After 72 continuous hours under 150 degrees C oil temperature, Castrol EDGE passed all industry tests yet again.
"For demanding Middle East drivers, thermal resistance is an important aspect of maintenance and the overall driving experience. The soaring GCC temperatures combined with dune-bashing and drag racing make oil performance key and Castrol EDGE is designed to provide this extra bit of engine protection and performance even under the most extreme weather conditions and driving circumstances," said Shyam.
Independent tests also showed that Castrol EDGE flowed up to twice as fast through engines even under freezing conditions of up to -15 degrees C.
-Ends-
About Castrol EDGE:
Castrol in the Middle East: The business has over 60 years experience in the region and additionally manages Iran, Levant & Southern of Africa (markets. The business services more than a twenty countries from the Dubai headquarters. Castrol EDGE was developed inside five years in close co-operation with leading manufacturers and with a research investment of more than US $25 million. The results of this research - the motor oils of the Castrol EDGE product range - have recently reached shelves in Middle East outlets, delivering performance and expertise of high performance motor sport
For further information please contact:
Vicki Morley,
Senior Account Manager,
GolinHarris,
Dubai: +971 50 455 7149
Cynthia Darwish,
Senior Account Executive,
GolinHarris,
Dubai: +971 50 216 3352
© Press Release 2007
