CapaStone range gives Abu Dhabi Mall genuine stone finish
Dubai, UAE - 17th November 2008: Caparol LLC, the developers and producers of high quality exterior and interior paints, enamels, glazes and structural coatings and a partner of Emaar Industries & Investments, has completed the stone finish paint project on Abu Dhabi's Khalidiya Mall.
Caparol utilized its CapaStone range for the project, which gives the mall a natural, characteristic finish. The range consists of five main products, which provide a range of colours and finishes tailored to the needs of the numerous projects undertaken by Caparol across the region.
"We first introduced the CapaStone range to the UAE market 10 years ago and it has become the finish of choice for architects, designers and applicators here due to its durability and value addition to projects. The range is a testament to the research and development conducted by our German HQ as it provides a genuine and competitive alternative to solid stone panels that have been traditionally utilized in the region," says Gary Seabrook, General Manager of Caparol LLC.
"We've seen the implementation of the CapaStone range in a number of prestigious projects in the UAE and Khalidiya Mall in Abu Dhabi is the latest and largest shopping mall completed in this range. The architects required a rugged effect with a natural stone finish," explains Seabrook.
The CapaStone paint range has grown in popularity in the UAE due to its multipurpose and durable usage. The range includes five main products - Ceratone, EuroStone, CeraTile, DecoCoat and Granito - all providing different types of textures and finishes to large scale projects. The Granito paint product was used for Khalidiya Mall due to its rugged feature and was applied in a three tone effect achieving a more realistic granite finish.
Caparol is the market leader for building paints in Germany, Austria and Turkey and with approximately €1 billion turnover is the largest private paint manufacturer in Europe in the decorative paint market. However, Caparol's operations span from Europe to the Middle East (Headquartered in Dubai) and all the way to markets in the Far East.
"The CapaStone range has proved so successful here because of its durability in a region with extreme environmental conditions and its aesthetic prowess and we are building our markets around an ability to provide for the needs of the GCC," adds Gary Seabrook.
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About Caparol LLC
The Caparol Group develops, produces and markets high quality paints, enamels, glazes, structural coatings, materials for facade and insulation technology as well as hobby and artist's paints.
Paint is at the forefront of design and colour for interior finishes and protection when it comes to exterior finishes. Caparol has been a leader in the European market in both the design features of its wall coverings and the technical qualities of its paints and this is proudly characterized by the innovative products that the company brings to market.
Caparol is the market leader for building paints in Germany, Austria and Turkey and with approximately €1 billion turnover is the largest private paint manufacturer in Europe in the decorative paint market. The group's headquarters is in the northern Odenwald region in Germany about 35 kilometres from the Frankfurt Rhine-Main Airport.
The parent company of the Caparol Group is the Deutsche Amphibolin-Werke von Robert Murjahn Stiftung & Co KG with its headquarters in Ober-Ramstadt near Frankfurt. The Deutsche Amphibolin-Werke von Robert Murjahn was founded in 1895 and has remained a family run business now for over 110 years. Today the Deutsche Amphibolin-Werke carries out the central functions such as purchasing, production and finances. The marketing activities are subdivided into six strategic business units including Caparol, Alpina and Alessco.
Caparol Dubai, a Joint Venture between Emaar Industries & Investments and Caparol, was established in Dubai in 1998 and currently operates in a facility located in the Al Quoz Industrial area. The local company manufactures the Caparol brands according to the DAW groups' international quality and environmentally-conscious standards. The company also has a sound environmental policy.
In 2006, Caparol Dubai was awarded the ISO 9001:2000 certification for its quality management system.
About Emaar Industries & Investments:
Emaar Industries & Investments (EII), a member of Emaar Properties PJSC, is a private joint stock company established in August 2005, to capitalise on the growth prospects of the Middle East and North Africa (MENA) and South Asian manufacturing sector as a strategic investor and partner. EII strengthens industries by investing in existing businesses and establishing joint ventures with leading establishments. Since inception, the company has succeeded in creating an impressive brand that inspires confidence in investors.
EII is dedicated to investing in sustainable companies and projects that are economically beneficial and commercially sound. EII is focused on maximising its subsidiaries' long-term value, exposing them to industrial best practices, improving corporate governance, providing a solid and flexible capital base and ensuring sustainable cash flow.
EII focuses on exploiting the potential of the fastest growing sectors in the region, including building materials, FMCG, healthcare, metals, engineering industries including equipments & machineries, electronics & electrical equipment, and chemicals & petrochemical products. For more details, visit our website: www.eii.ae
For further information
Mary Khamasmieh
Buchanan Middle East
Mob: + 971 50 2731 753
Mary.khamasmieh@buchananme.com
© Press Release 2008