Cadillac CTS-V the highlight of the Liberty Abu Dhabi Automobiles Co. stand
Cadillac Provoq concept car to make Middle East debut
Regional Show premieres for the HUMMER H3T and Cadillac Escalade Platinum
Abu Dhabi, United Arab Emirates - Cadillac's most powerful vehicle ever, the all-new CTS-V, will be the star of the Liberty Abu Dhabi Automobiles Co. stand at the 2008 Abu Dhabi International Motor Show. Making its Middle East premiere in the city, the CTS-V will be appearing alongside regional show premieres for the Cadillac Escalade Platinum and HUMMER H3T in addition to a special appearance by the innovative Cadillac Provoq fuel cell concept car.
The presence of Liberty Abu Dhabi Automobiles Co. at the 2008 Abu Dhabi International Motor Show (Stand 11D, Abu Dhabi National Exhibition Centre, 17-21, December) will give visitors the chance to see some of the best cars in the markets.
The all-new 2009 Cadillac CTS-V has the power to accelerate from 0-100 kph in less than four seconds, making it the world's fastest V8 production sedan. Combining the performance of a sports car with the poise of a luxury sedan, the CTS-V also features some elegant and purposeful accents, both inside and out, and is set to make a big splash in the region when it goes on sale this December.
HUMMER is bringing its unmistakable style and unmatched capability to the Middle East pick-up market with the 2009 H3T, which is making its regional show debut in Abu Dhabi. Bigger than a midsize pick-up and smaller than a full-size pick-up, the H3T has created its own niche in the market, providing exceptional off-road capability and a premium interior that is as functional as it is comfortable.
Also making its Middle East show debut alongside the H3T, the Cadillac Escalade Platinum is the luxury brand's new flagship. Representing the fullest expression of the brand's dramatic design, luxury and technology, the Escalade Platinum is one of the most technically advanced SUVs on the market. Sporting a sleek, clean and athletic design on the outside, the Escalade Platinum offers the highest standards of handcrafted luxury detail on the inside.
Additionally, visitors to the stand will be able to view one of the Show's very special guests, on display in the Middle East for the very first time, the Cadillac Provoq fuel cell concept car. This luxury concept is an innovative hydrogen fuel cell crossover vehicle that continues GM's commitment to lead the industry with alternative-fuel technology. Representing a vision for the future of luxury transportation, the Provoq is fitted with the latest example of GM's groundbreaking E-Flex propulsion system - half the size of its predecessor, yet producing more power and performance.
The 2008 Abu Dhabi International Motor Show is set to be big hit with car enthusiasts and families alike, and if debuts for the CTS-V, H3T, Escalade Platinum and Provoq Concept weren't enough, among the other class-leading models on display on the Liberty Abu Dhabi Automobiles Co. stand will be SUV and SUT versions of the iconic HUMMER H2, the award-winning Cadillac CTS luxury sedan and the Cadillac Escalade EXT - a luxury sport utility truck.
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About Liberty Abu Dhabi Automobiles Company
Liberty Abu Dhabi Automobiles Company was established in Abu Dhabi in November 2005 and is the authorized dealer for General Motors' Cadillac and HUMMER brands in Abu Dhabi and Al Ain. It is the partner company of Liberty Automobiles Company, which was founded in 1976, and is the GM authorized distributor in Dubai, Sharjah and the Northern Emirates.
The Liberty Abu Dhabi Showroom, Service and Parts facilities are fully operational and geared towards providing our customers in Abu Dhabi with an outstanding car-buying and ownership experience, called 'The Liberty Experience'. The Al Ain Showroom was opened in November 2007 and the Al Ain Service & Parts facility was opened in October 2008
About Cadillac:
Cadillac is the luxury vehicle division of General Motors. It was founded in 1902. Cadillac is committed to developing compelling, high-quality vehicles with bold design, breakthrough technology and world-class performance. In doing so, Cadillac has carefully preserved the qualities relevant to luxury consumers and translated them into vehicles with the performance, features and benefits that appeal to 21st-century buyers. Global sales and market share have made consistent gains in recent years.
Cadillac today produces the premium entry level BLS, the all new multi award-winning CTS luxury sedan, the STS performance luxury sedan, the SLS long wheelbase luxury sedan, the DTS full-size luxury sedan, the XLR convertible luxury roadster, a line of supercharged performance V-Series models, including the CTS-V, the STS-V, and the XLR-V, the SRX midsize luxury utility, and the world's most powerful line-up of SUVs: the Escalade, Escalade ESV and Escalade EXT.
The Cadillac brand has been an iconic presence in the Middle East region for over 84 years.
About HUMMER
HUMMER is the youngest brand in General Motors' portfolio, and is the fruit of an agreement between the world's largest automaker and AM General in December 1999. The iconic HUMVEE is the original HUMMER, the cornerstone of the brand. Its core values are still largely maintained in current HUMMER line-up, the most capable line-up of off-road vehicles that don't compromise on luxury.
In the Middle East, HUMMER's line-up consists of the H2 which reflected an evolution of the brand making HUMMER more accessible to a wider civilian audience upon its launch in 2003; the midsize H3 that widened the brand's appeal to a an even broader range of owners.
Three years after its reveal as a concept car at the 2004 Greater Los Angeles Auto Show, the production-ready 2009 HUMMER H3T is set to bring its unmistakable style and unmatched capability to the truck market. The H3T is based on the architecture of the popular H3, but features a five-passenger crew cab and a separate 1.5 meter bed. It also is infused with the attributes expected of a HUMMER, including exceptional off-road capability and a premium interior that is as functional as it is comfortable.
At the 2008 North American International Autoshow, HUMMER revealed the HX concept; its vision of an agile, trail-ready, open-air vehicle that fits the lifestyles of everyone who needs or wants to drive off road, in style.
About GM
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall, and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.
In the Middle East since the 1920s, GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen. In 2007, GM sold 135,894 vehicles in the Middle East.
For more media material, please visit GM's global media website media.gm.com where you link to various country sites including the Middle East media website http://media.gm.com/me/gm/en/ . More information on GM and its products can be found on the company's consumer websites www.gm.com and www.gmarabia.com.
For more information, please contact:
Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143333
E-mail: saada.hammad@gm.com
© Press Release 2008
