New Braun cruZer Red designed to cut through the toughest beard
The latest addition to the Braun cruZer line-up merges cutting-edge design with the three-in-one shaver. The Braun cruZer, now available in race-car red, makes shaving even more convenient by assisting men in achieving the unforgettable look - be it a well-styled goatee, hipster or skipper.
The Braun cruZer3 combines a shaver, styler and trimmer in one single powerful package. The shaving head features a floating foil which adjusts perfectly to the face's subtle contours for the ultimate in closeness.
An adjustable trimmer further sets the beard to the required length, keeping the body hair in check, while the unique rotating styler defines straight lines with a broad tip and tight contours with a narrow tip.
The cruZer is cordless and fully washable allowing for anytime/anywhere practicality.
According to Manoj Nair, brand manager at Braun Middle East, the addition to the Braun cruZer line-up is set to attract image-conscious men seeking the ideal grooming technology.
Nair said: "Traditional 'male' accessories are no longer limited to a car, wallet or watch. Accessories men keep at home are now fuelling the region's male grooming industry more than ever".
The Braun cruZer is now available in red across hypermarkets, pharmacies and selected supermarkets. For further information, visit www.braun.com/arabia.
-Ends-
About P & G
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene , Mach3, Bounty, Dawn, Pringles, Folgers, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Actonel, Duracell, Olay, Head & Shoulders, Wella, Gillette, and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
For further information: www.braun.com/arabia
For more information please contact:
Marianne Jumean
Consultant, IPN
M: 971 50 4577 981
Email: m.jumean@ipn.ae
© Press Release 2007
